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National husband Wang Sicong burst into rough mouth on Weibo to grab the female anchor.

2025-01-27 09:45:29|Myriagame |source：minecraft skins

This time, CHINAJOY, Wang Sicong came to the scene as a family member of the new live broadcast platform Panda TV.But during the exhibition, Wang Sicong "teared" with others again.According to netizens, Wang Sicong, due to the problem of beauty anchor resources, pulled a live broadcast platform CEO, and then exploded directly to the other party in the circle of friends.

From the phenomenon point of view, the biggest difference between ChinaJoy and the previous session is that a large number of live broadcast platform companies occupy the booth. The most onlookers on the booth must be a beautiful anchor platform.The reason why the live broadcast platform has become the best business at present, one is the shortest of the anchor to the user's trading chain, and the other is to maximize the adhesion of users.Therefore, today, the content is king, good anchors have the ability to create high -quality content and content by the audience, and the dispute between live broadcasts has become a "person" dispute. It is also inevitable.

The charm of grassroots myths

At this exhibition, Wang Sicong was very attentive to the exhibition of the Panda TV. Earlier, he personally selected the Showgirl of the booth. In the end, 15 girls stood out. On the day of the event, they also joined hands with many anchors of its anchors.

The "pull black" incident that revealed was because it was understood that a female anchor asked him whether there was a holiday with Wang Sicong, and then the CEO sent a message to Wang Sicong and found that he had been hacked by him, and then even more even more.Send a screenshot of the chat page of the rejected message to the circle of friends, saying: "Why did President Wang pull me black ... Is it because I did a live broadcast?"

Wang Sicong did not know where to get a screenshot of the chat interface, so he showed this screenshot in the circle of friends and responded with the text.

The detailed reasons for the "pull black" incident cannot be known, but while the refraction of the live broadcast platform is extremely popular, the competition is also intensifying, and the competitiveness of the platform is mainly reflected in the anchor lineup, because high -quality beauty anchors can create live broadcast platforms to create the live broadcast platform.Direct returns, so anchor resources have become the focus of major platforms.Each anchor will have its own fixed fan base and anchor with its own traffic. The user's stickiness of the media of the live broadcast platform to the extreme. The number of fans of big coffees can usually reach hundreds of thousands or even millions.

Just like the E -sports queen MISS, which had previously changed from Dragon Ball TV to Huya TV, conservatively estimated that the number of audiences with hundreds of thousands to millions of audiences would be attracted to Huya TV.Huya TV is a pain, and the signing price is nearly 100 million yuan. Recently, Huya spent 100 million yuan from Douyu TV to dig away the chairman of Hearthstone and Bangniang.

Just like the Internet entrepreneurial grassroots counterattack, games and live broadcasts are the best stage to create grassroots myths at the moment, and the value of big -name anchors is close to the front -line stars of the entertainment industry, which is the most direct manifestation of this grassroots myth.

Giant enters the ecology

Despite the serious burning money, the mainstream live broadcast platforms have not found their mainstream profit points, and they are still in the stage of using money to exchange users.However, this is the best time to counterattack for video giants with funds and resources.

Xu Weifeng, the president of iQiyi, said in an interview with the reporter of "Daily Economic News" that the competition in the live broadcast industry is the competition between the video website giants with the content of the entire industry chain.Facing a shuffle, there may be only a few independent live broadcast platforms that can survive.

According to incomplete statistics, there are currently more than 200 companies in the live broadcast industry, nearly 800,000 practitioners, and the industry scale of more than 90 billion yuan, and more than 200 million user groups.

In Xu Weifeng's view, the live broadcast platform generally has three major attributes, tool attributes, media attributes, and social attributes.And video websites have huge users and traffic, with huge content and content production capacity (currently several large video websites have film and television production companies), which are not available in independent live broadcast platforms.

In order to grab the anchor resources, during the period of ChinaJoy, iQiyi released the first "partner plan" for the opening of the domestic live broadcast market for the opening of an anchor association, and the "trainee plan" for creating star anchors for individual users.Coincidentally, on the same day, LeTV also locked the most popular live broadcast field. LeTV Cloud announced that they joined hands with 17 mainstream live broadcast platforms in China to jointly set up the "Live Ecological Alliance".

"Daily Economic News" reporters noticed that Internet companies such as BAT and Xiaomi are involved in the live broadcast field through the establishment or investment live broadcast platform, and even Lei Jun personally did "net red" to promote his live broadcast platform.LeTV, who is ace of the ace of Huaijie, sets a different way to launch the "Live Ecological Alliance" platform through LeTV Cloud as a live broadcast platform.At this point, the video website giants have entered live broadcasts.

With the deepening of the development of the live broadcast industry, the original independent live broadcast platform will begin to face the lack of content, and another round of money burning money is inevitable.More importantly, as the live broadcast supervision is gradually in place, some platforms that rely on the survival and barbaric growth of the ball will face greater policy risks.

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