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Liu Yan Valentine's Day Battle Watch Celebrity Entertainment Marketing Helps Mobile Games Lock Fans

2025-02-06 04:13:15|Myriagame |source：minecraft skins

On February 14, when major stars in the entertainment industry started to show their love by showing off their dates, Liu Yan, the "national sexy goddess", became Qingliu, "dealing with a fight" on social media, and received responses from a large number of netizens.It is reported that this is the first time that Liu Yan has launched a fight in the game after conducting a series of publicity and marketing campaigns on "Legendary World Mobile Game" endorsed by him.In addition to the matching of reality, vitality and versatile qualities, Liu Yan also performed how star marketing can help mobile games accurately lock fans together with Shanda Games and Shishi Mobile Games, which are famous for pan-entertainment.

The battle between the past and Liu Yan demonstrates the correct way to open celebrity endorsements

With the continuous deepening of the pan-entertainment trend, the cooperation between celebrities and games has become increasingly close, and has made great progress in both content and form.At the same time, the different actual effects of celebrity endorsements also allow game manufacturers to consider celebrity popularity when choosing spokespersons, in addition to considering celebrity popularity, they will also measure the matching and cooperation degree of the two more in-depth.Liu Yan endorsed the grand game "Legendary World Mobile Game" this time, which reflects this principle very well. Liu Yan, who is loved by the public with its multifaceted, vitality and real qualities, and a game with a grand world view, rich and diverse gameplay and passionate experience.It's a perfect match.

Liuyan launched a war of history on Valentine's Day

Liu Yan's performance since his game endorsement is remarkable.As a veteran player in the PC game of "Legend World", Liu Yan not only showed his love for the mobile game of the Legend without reservation, but also gave up dating and chose to make a fight in the game on "Valentine's Day" on February 14, and also gave up dating and chose to make a fight in the game.Fans interact.This undoubtedly enables two groups with very high overlapping degrees to achieve accurate locking of players through Liu Yan's voice.Judging from the interactions on celebrities’ social media, this fight has undoubtedly had a good effect.In addition, the battle attracted many young users to watch, maximizing the user coverage of the event.

Best endorsement Pan-entertainment exploration of Shanda Games and Handsome Mobile Games

Now, looking back at the series of publicity and marketing endorsements of Liu Yan's "Legendary World Mobile Game", it accurately locks fans throughout the whole process.Before the Spring Festival, I turned into a cook and posted a "New Year's Eve dinner" rich in game elements such as slaying dragons and killing chickens, and colorful dumplings on Weibo, and after the festival, to distributing game start-up red envelopes in WeChat Moments advertisements, all of which are like this.In addition, after Liu Yan's endorsement, he also formed a deep integration with the mobile game. His image and sound appeared in the important process of the game throughout the game, accompanying players to play the game.It is more worth pointing out that the promotional blockbuster filmed by Liu Yan for the game has been numerous after it was launched, and some industry insiders have also commented that this cooperation is the best endorsement of mobile games in 2017.

Liu Yan's "Legendary World Mobile Game" poster

In fact, this performance is not uncommon for Shanda Games, which has extensive experience in the field of pan-entertainment marketing.In the interview, Shanda Games' senior executives repeatedly emphasized that pan-entertainment, as an important strategy of the enterprise, will continue to expand pan-entertainment with games as the core in the future.Specifically for "Legendary World Mobile Game", this classic PC game adapted from a 13-year history and a core IP with countless fans, its expansions such as film and television dramas, official novels and adapted comics will inevitably be launched one after another, and Liu Yan's endorsement, it is just the beginning of its huge pan-entertainment program.

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