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Douyu live cash flow is faced with severe avalanches crisis abandoned anchor to survive

2025-02-06 04:45:16|Myriagame |source：minecraft skins

Douyu TV has always been recognized as a radical in the live broadcast industry, and has been at the cusp of public opinion.Recently, industry insiders have revealed that Douyu's cash flow has a crisis, and only the salary and division of props to the anchors have been exposed to a certain degree of delay. The adjustment of the operating strategy will start with the problem of the popular anchor of its popular anchors.

Earlier this year, Douyu's digging six anchors spent 60 million yuan. According to the rules, it will pay 50%in advance to the anchor individual, which is 30 million.According to the calculation of the 30 million flowing water last year and the financing balance last year, the remaining cash of Douyu may be less than 50 million.This is still not calculated without other expenses such as labor and management, office costs.The bandwidth cost is 15 million per month. The total cost of other activities and management office costs is 5 million yuan per month. Douyu cash flow is only enough to support for 2-3 months. It can be said that it is facing a serious financial avalanche crisis.

And in this case, how does the personal interests of the fighting fish anchors be affected? How do Douyu adjust their operating strategies?

In the ranking of "Iri: In June 2015 Douyu TV Game Anchor Value List", Xiaozhi occupied the top of the list with a very humorous Northeast accent and a classic commentary style of a cross;The fame retired player 55 opened, ranking second; the commentary is both funny and humorous, and the technology of the highly praise, ranking third.According to media observation information, Xiaozhi directly revealed on Weibo on July 12 that he had owed a salary and fish balls in February by Douyu; 55 Kaishi has not yet expressed his arrears of salary;All income.Vinson, who made a mess with Douyu in May this year, showed in a "Reprinted Better's Public Letter" that he had not settled from the fish balls since the signing, and claimed that the Douzhe also had the signing of the cube to induce it to sign the signing.Third -party company "Overlord Terms" contract.In the case of frequent cash flow, the strategy of Douyu Live Platform or began to tend to reduce expenses and stabilize capital flow on the basis of maintaining the stickiness of the platform.

Xiaozhi exposed the real -time online number of online live online during the live broadcast of Xiaozhi: his live broadcast has one million viewers to watch online in real time. The platform does not allow them to brush data, but the other anchors of less than one million real -time online people have been brushed to 1 millionEssenceThe purpose of Douyu Live is clearly exposed: limiting the income of star anchors such as Xiaozhi, at the same time allows those low -popular anchors to brush data and make beautiful live broadcast platform data."The anchors brushed the popularity of 3,500 yuan, and the income of the popularity of the popularity in a year was close to 20 million." Xiaozhi had publicly exposed the news.On the basis of maintaining false popularity, Douyu Platform saves the pair of expenses of the anchor.

The industry exposed that Douyu has divided the anchor into three categories, the first category: "yourself".The second category: I don't like but I don't want to tear my skin.The third category is an anchor that can be abandoned.According to the news from the insiders of Douyu, taking the top ten anchors in Douyu as an example, the star anchor 55 with a stable cooperation with Douyu opened and the folk god anchor that needs to be cultivated can be regarded as his own.And Xiaozhi, who has a high value, has always been difficult to control, even Xiao Mo, who has a close relationship with Xiaozhi, and Ruofeng, who has the least explanation time, is classified as a player who does not like "cooperation.Cave owner, cake, king's younger brother, Neptune or have been divided into "abandoned".Some anchors were close to Douyu half a year ago. They have gradually been marginalized now. It is difficult to say that the current "own" anchor will gradually abandon whether it will be gradually abandoned in the future.

According to Xiaobian's understanding, this year, Douyu required an anchor to replace the contract subject. From Guangzhou Douyu Network Technology Co., Ltd. to Shenzhen Baiju Network Technology Co., Ltd., in addition to suspected evasion of personal income tax, it is more important to use it.The empty shell company signed a contract. Once Feng Shui grass moves, the shell company directly announces the failure of the shell company.

Xiaobian General Comment: It is incomparable to do any company's strategy, but basic integrity is still important. Otherwise, who is willing to live for a long time, who is willing to face it together at the time of crisis?

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