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Thirty years of Hedong 30 years of Hexi Games has become the protagonist of ChianJoy

2025-02-06 04:51:58|Myriagame |source：minecraft skins

For the Chinese game industry, ChinaJoy is a grand event that shows excellent games and cutting -edge entertainment technology products. For players, ChinaJoy is a game exhibition, animation exhibition, and a beautiful woman.Although ChinaJoy is sometimes ridiculed as the "Chinese Beauty Exhibition", it is undeniable that ChinaJoy has become the largest game exhibition in Asia.It may not be all games on this platform, but the game and anime should be the well -deserved protagonist of ChinaJoy.As the organizer's performance and dress scale of Showgirl's Showgirl in ChinaJoy, ChinaJoy began to rationally converge and return to the game.

Chinajoy: Games are eternal protagonists

I have to say that ChinaJoy is implicated because of the over -fire behavior of individual exhibitors, and the brand image is also facing many challenges.The corresponding foreign game exhibition, although there are also Showgirl participating in the publicity, the focus of people's attention is still in terms of games, technology and industries, and media reports are also mainly these.For example, at the E3 exhibition, we can see a large number of excellent games, leading technologies and novel devices every year. These contents make E3 truly become a grand event for the gamers and the game industry.

In contrast, ChinaJoy, it can be seen from some media reports that "send benefits and full eyes" seems to be the only purpose of some people's attention to the exhibition, but the game has become a foil.Especially in recent years, during the period of ChinaJoy, we saw too many exhibition news such as "tender models" and "big breasts". Many people were lost in "turbulent waves". This is not a normal ChinaJoy, nor a oneWe need ChinaJoy.Fortunately, under the self -discipline of the organizer and various exhibitors this year, the exhibitors have brought out their best works to meet with players. The game is always the protagonist of ChinaJoy.

Change, start with "return"

The organizer of ChinaJoy began to improve people's previous views on ChinaJoy by strictly controlling the Showgirl team and full -time dressing.Just by means of Showgirl, it will not be too long at the game exhibition. After all, ChinaJoy's focus is on games. Various unconventional marketing methods beyond the exhibition will not be a normal way at the exhibition.You know, the strength and responsible manufacturers may feel that the content of the exhibition is too much and worry about it. Where can I use Showgirl to engage in unconventional marketing.

Do not pay attention to product quality, only pay attention to making fast money, which leads to a large amount of vulgar and low -quality products on the market, and then destroy the normal market order. This is the result of the unsteady and introspection of game manufacturers.In such a state, the CHINAJOY organizer only hopes to change the wind direction of ChinaJoy by controlling the means of dressing. Will they get the effect they want?

Fortunately, not all game manufacturers regard ChinaJoy as a marketing contest. Some powerful manufacturers hope to reintegrate people's attention back to the game.

Change, you need to improve the realm

Removing vulgar marketing is only the first step in changing. To achieve world -class influence, exhibitors still need to climb new peaks in the quality of the game and enhance new realms.Just like we see the theme of "Return to the essence of the game" and "Perfect New 'Competition' Realm" advocated by the Perfect World. The perfect world hopes to show their excellent products to players through normal publicity and exhibition methods, and then lead the industry to lead the industry towardsPay attention to the development of the game itself.

Perfect World advocates "return to the essence of the game" in ChinaJoy2015. It is reported that this Perfect World will bring its e-sports game "DOTA2" and "Chaos Test" (Panzar) at the N2-5 booth;Winter Online "," Xianxian 3 "," HEX "; web game" Touch "; the console game" Winter OL "Xbox version," Star War Armor "console version," Three Kingdoms "PS4 version," Final Weapon "xbox XboxEdition; mobile game "The Heroes of the Condor Heroes 3D", "The Condor Heroes", "The Lord of the People" and other high -profile products and popular high -quality boutiques operated online.

To accumulate popularity and atmosphere through e -sports like DOTA2, guide players to pay attention to the strength of the perfect world through up to 27 excellent products, and to show the popularity of the world in the world through the cultural propaganda of more than 10 countries in the world.And the state of Chinese games going abroad ... and these are the factors that a world -class game exhibition must have, and it is also the attitude of the exhibition that should be exhibited by a world -class game company.

It's not a real player who leaves

Even if this change has reduced the number of participants in ChinaJoy, those who walked away must be the panties that are only for the panties and gifted gifts. The real players will get closer to ChinaJoy.And all these changes must start with the "return to the essence of the game". It is also an opportunity for participants such as the current game industry, game manufacturers, and chinajoy organizers to change. Once the atmosphere of the development of the game is really conduciveThe huge scale of the market will definitely give birth to more classic game products and world -class game companies. This is the original intention of ChinaJoy, and it is also what the players who really love games.With the continuous changes of the focus of the game exhibition, and then deepening the development of the development of the game industry, more and more people have become more and more complicated to ChinaJoy.The value required is increasing and complicated.This is a huge test for the organizer of the exhibition. At the same time, it is also a trial paper that is not easy to answer for game practitioners from the world in the Chinese market.However, in the final analysis, ChinaJoy is still a gaming animation exhibition, allowing players to enjoy the simplicity of games and anime at the exhibition is ChinaJoy's original original intention, and the essence of returning to the game is a good attempt.

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