Learn to reserve!The production team should not announce the project plan in advance

2025-02-06 05:02:46|Myriagame |source：minecraft skins

Today's game market may be larger than any of the past, whether it is the number of players or market share.Therefore, many game production teams and publishers hope that their works can get people's attention as soon as possible. Before the game is officially launched, they will win popularity to ensure the first sales and profits.And this approach has become more and more intensive, and now it has formed a convention. The title of a game often needs to wait for several years to be released after the title of a game is officially announced.

Speaking of which, everyone must have a list in their hearts, and it is essential to be a guardian.As we said just now, the phenomenon of unlimited ticket jumping of this large work is understandable, because their investment is often millions, so it must ensure large sales and profit.It is to make a sense of presence and player expectations as soon as possible.From time to time, the production team updates some background information and plot roles, etc., so that interesting players to keep pay attention, which is also a healthy marketing method.

In addition to "The Last Guardian", there are many games that have appeared in the early days of the project.Recently, they said that "Cyberpunk 2077" may not be available until 2017.This means that this work has been unveiled to the sale for five years.So far, the production team has rarely announced any details about this work. This has to make people feel that the original appearance was a bit hasty, and even let the players draw cakes to charges hunger and watched their thirst.

Finally, there is a famous voting king, "Destroyer 4".This game was announced in 2008 and then did not believe it. In 2011, Bethesda took over and started the project restart (Zenimax, the parent company of Bethesda acquired ID studio in 2009).This year's Thunder Carnival "Determine Warrior 4" "re -appeared". If we are lucky, maybe we can see it on E3 this year.

The dirt, the development team, I can understand your marketing needs, you want to get the attention and expectations of the player, and hope to cultivate loyalty in advance.But if the players always wait for the players, the flowers are grateful, but they will lose interest in your project.And in the long run, it will inevitably cause a crisis of trust. When a new work is announced, the first thing you think of is not to pay attention immediately, but to wait for the project to be formed.Generally speaking, it is normal for us to wait for one to two years, and it is enough to cultivate expectations and attention for such a long time, but exceeding this appropriate time period may be counterproductive.

Do n’t take porcelain work without King Kong drill. If you ca n’t guarantee completing the development plan in the right time, do n’t announce the game items that have not been formed prematurely.Players, at least my player, thank all the game production teams in advance for this.

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