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H5 spoof game gradually becomes a game Xinfeng OK WeChat marketing ecological layout

2025-02-06 05:45:17|Myriagame |source：minecraft skins

A few days ago, an H5 face -changing spoofing mini game adapted from the "Badman" mobile game once again detonated the circle of friends.At the same time, with the convening of the HTML5 game ecological conference, the development trend and ecological discussion of the H5 game have become the focus of the industry's attention.More and more people in the industry believe that in the future mobile Internet industry, H5 will be everywhere, and with the maturity of technology and the improvement of operating realization capabilities, H5 games will become the new blue ocean and wind outlet in the game industry.Major manufacturers also scramble to start trying more creative and interactive H5 games.

"Bad People" in the hot circle of friends change the face H5 game

In fact, in addition to the popularity of H5 games such as "Siege Nurgence Cat" and "Penguin", H5 technology is more known, the dynamics of friends in the circle of friends, the news of game manufacturers, and even various spiritual chicken soups.Non -position.In particular, the H5 mini -game, which is spread by the friends circle platform, has also become a trend of mobile game WeChat marketing weapon.

H5 Cheng Game New Wind Test Water Team reaches 3,000

As a collection of interactive effects for making web pages, H5 technology can achieve the animation effect that Flash cannot achieve on the mobile terminal, which makes H5 games have market acceptance.More importantly, compared to the more fragmented characteristics of the original ecological game, the speed of virus transmission, and the light development threshold, H5 games have innate advantages.Because of this, after the H5 game "Siege of the Nurgence Cat" became popular in the circle of friends, domestic manufacturers' test Water H5 game became a new trend.

H5 game tide caused by a neural cat

As of Q1 in 2015, the total number has reached 3,000 from mobile games, page games to H5 game field, and some teams involved in the first game. Many mobile games and page games teams have already been in mobile games.Wait and see.In May this year, only the official launch of the Android version of the H5 game center, which was officially launched, launched 25 products.In addition, the Tencent QQ space play, cheetah browser, and WeChat public account, etc., have started the distribution of H5 games.

According to statistics from third -party data platforms, the number of H5 game users has reached 121 million, accounting for 11.%of mobile game users.

The mobile H5 game research and development team has reached 3,000

Improvement of operating monetization ability will accelerate the outbreak of the H5 game

It is undeniable that the biggest problem that plagues H5 game practitioners is still limited to its realization ability.Although the monetization methods of H5 games include paid props and advertising, the imperfections of its ecosystem, especially the lack of excellent medium -weight products to increase viscosity, all lead to the existence of this problem.

However, the huge user base and brand new market space obviously attract many manufacturers to join the chip of the H5 field, and it is more noteworthy that the improvement of H5 technical performance and the implantation of the browser open H5 accelerator will promote H5 in H5The birth of heavy games and more H5 games.

At present, relying on the update of H5 technology, the implantation of the H5 accelerator such as X5, Cheetah, and such as the X5, Cheetah, and the shortening of H5 game development tools, more page games and Flash games will be converted into H5 games.The improvement of the content of the game through this shortcut and rationalization will inevitably accelerate the norms and maturity of the H5 game.With the slowdown of the growth rate of the native game market and the ecological maturity of the H5 game, the main increase in the future mobile game market is likely to come from the H5 game field.

The realization of H5 games includes marketing services and media ads

The advantage of H5 communication obviously WeChat marketing has been preemptive

The interactive and viral communication characteristics of H5 games enable it to quickly spread on social platforms.From a certain degree of perspective, it may break the channel restrictions of traditional native games and increase the right to speak for communication, which is undoubtedly its most obvious advantage.Thanks to this advantage, and the target group of WeChat circle of friends, many game manufacturers have taken the lead in making H5 games into a weapon for native game brand marketing.

Beginning at the end of 2014, the H5 era of brand marketing has quietly arrived, and then gradually expands forms and content.A few days ago, "Stone 2" mobile game launched the H5 mini -game on WeChat, which is loved by players.The adult martial arts mobile game "Bad People", which will be launched on June 3, launched a creative H5 game of "bad people change face", upgrading the gameplay to DIY video, and implanted its image into the tall of anime plot.Levels, the major social platforms such as WeChat quickly became popular.

The original game "Bad People" mobile game borrows H5 game for marketing

Obviously, whether it is the new product promotion released by the brand or the short -term marketing activities of special events, the H5 pages and H5 mini games are developed in WeChat friends.Compared with the H5 game itself, it needs to be improved, and its WeChat marketing at this stage plays an extremely important role in WeChat marketing at this stage.Especially in terms of business models, the WeChat marketing H5 game is also the most important way to monetize the current traffic.

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