SuperData Global Game Report: 15 years to 74.2 billion US dollars in industrial scale

2025-02-06 06:28:45|Myriagame |source：minecraft skins

The global gaming industry is fighting fiercely.SuperData Research's latest global game report states that the game market will reach a industrial scale of $ 74.2 billion in 2015.Earlier, Newzoo also gave a relatively close forecast value at $ 91.5 billion.

According to this sales forecast report, the physical retail industry will account for $ 19.7 billion this year, and the mobile phone will account for $ 22.3 billion; the virtual reality category that has not yet been officially launched will also have a scale of 225 million US dollars. Traditional e -sports will bring 6.12Earlier of 100 million US dollars; video streaming media will account for $ 1.5 billion, paid $ 2.7 billion in online games, and $ 8.7 billion in online games at the same time; digital games will bring $ 3.1 billion in revenue, PC DLC revenue of US $ 7.5 billion, and social networkingThe game consumes $ 7.9 billion in players.

Some of these numbers seem a bit strange, because according to Asian technology reports, Chinese online game operators who have gone to the world have already revenue of $ 13.5 billion in the 2013 market report.Obviously, the calculation results of SuperData are problematic. In 2015, free and paid added up to the Chinese market was also lower than the scale of the Chinese market in 2013.

Joost Van Dreunen, CEO of SuperData, commented that the gaming industry has changed, and today's players are not those core players who are traditionally considered.But now, the game is mainstream and fashion, but the behavior of the audience is very different.Today, people are not only consumer entertainment, but also have played an active role.From MOD to streaming media, from Cosplay to competitive games, the game market provides a broader and more diversified and unprecedented opportunity and challenge.

This statement explains the comments of SuperData in April to some extent that "gamers are dead. But long live games", the change of "player" definition trend is obvious.For 1.2 billion global players, games are the mainstream leisure model.It has evolved unprecedentedly.The carrier of the game is no longer limited to specialized hosts and computers, and the time spent on mobile games is significantly improved.The meaning of "game" is also changing: it is not only players play, but also watching live broadcast.Global platforms such as YouTube and Twitch make the game a new type of mass sports.Since 2013, more than a teenager of adults has become the largest gamers with the largest population.The integration and overlap of these three trends are raising a question: what is "player", and even what "game" is.

But it is certain that the core game audience is not as driving as before.However, the core players have never been fully walked away. The idea of ​​leisure game market will surpass core games, which is still stupid.

In fact, although leisure games seem more popular and fashionable, it is difficult to build its own brand."Angry Bird" and "Temple Escape" have basically faded out of the market.While a game can get market recognition, players can really look forward to the game.

On the other hand, the core game, regardless of the quality of games like "Assassin's Creed", has become a recognized brand in the past decade, whether the host or PC.This type of game has a clearly recognizable logo.The pictures and characters of "War Machine" are impressive, as well as "Legion 2", "World of Warcraft" and "God of War".Although the core game industry is now facing huge problems and the speed of the mobile game excuse is shocking, this has also caused the brand to disappear too fast except for a few examples.

In any case, the number of SuperData is doubtful, and the forecast figures that have never been matched have already shown that in the past few years, market changes have surpassed the forecast scope of some industry reports.

But even so, at least it gives us a point of view of a interesting game market value.

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