What is the attraction of Wang Sicong to enter the Chinese e -sports now?

2025-02-06 08:04:15|Myriagame |source：minecraft skins

On the afternoon of May 11th, Guangzhou, heavy rain pouring.The tickets that the global e -sports event WCA started at the Guangzhou Game Expo was sold out. Fans were enthusiastic, and the "NICE" shouted one after another.

However, the only reason to really let the audience and players coming from the rain is neither the star effect of the game, nor the star effect of the Anglababy endorsement, but the WCA championship fund pool up to 100 million yuan.In addition, Wang Sicong set up an e -sports team to play more than 1 million tickets a year. The anchor of the e -sports goddess Xiao Cang has a monthly salary of more than one million.Enter the public's field of vision.

There is also another side of prosperity. The 14 -year -old WCG fell rapidly due to Samsung's withdrawal.Where does money come from and where do you spend? Who can become the last winner of the prosperity of the e -sports industry?

"This is an exclusive market"

May 11th is the third day of the Guangzhou International Game Expo, and it is also the game day of the global e -sports event WCA Carnival.Maybe because of the spokesperson

Angelababy, celebrities such as e -sports star Sky, strawberry, and forest panda will be present. The audience and the media area have long been full of people.On both sides of the main stage, the promotional language of "World Athletic Contest and Heroes, Players' Dreams".Compared with 2014, the 2015 WCA event bonus turned four times, reaching an amazing 100 million yuan champion fund pool.Traditional e -sports competitions added "League of Legends" and "Storm Heroes" on the basis of 5 projects (DOTA2, Hearthstone, Crossing Fire, Tank World, War3) on the basis of last year.

A contestant of "World of Warcraft" told reporters that he had waited for two or three hours on the sidelines, but not to see Anglababy Fang Rong, but came to a huge bonus."World of Warcraft" is a game released by Blizzard Entertainment in 2003. It was the protagonist of the market, and all industrial chains were surrounded by it.Sky (Li Xiaofeng) was the benchmark of Chinese e -sports players after winning the WCG World Championship twice.

But now, "Warcraft" is not the hottest game. Like it replaced "StarCraft", Warcraft has been driven off the throne by the new generation competitive game "League of Legends".Similarly, because of the gathering of "StarCraft", "World of Warcraft", "Anti -Terrorism (CS)" and other classic games, W CG once swept the world, and the highest peak has attracted more than 4,000 professional players and millions of viewers around the world.Watch.But it was such a "Olympic Games" in the e -sports industry. In 2014, it quickly stopped due to the withdrawal of Samsung's withdrawal of Samsung.

"If the WCG is not suspended, no one can take over this flag. The e -sports comprehensive event is like the NBA. The public can only accept one. This is a complete market."Miao told Nandu reporters that since 2014, WCA, WeCG and other e -sports event operators, such as "receiving WCG", have begun to emerge, and the end point of this relay has only one winner.

E -sports event operations are hundreds of hundreds of millions

After all, how much does it cost to organize e -competitions? "2014 is the first year of WC A's launch. After preparing for two and a half months, it cost 70 million yuan to play for four days. In addition to landing execution costs, it also includes promotion costs.This piece also accounts for about 1/3 of the cost.The cost should not be comparable to last year.The biggest cost change comes from the bonus pool.This year's WCA's bonus pool reached 100 million yuan, equivalent to more than 60%of the total expenditure.

But in fact, the "bonus pool is the most intuitive manifestation of the status of e -sports events. It determines the gold content and eye -catching degree." An e -sports industry told Nandu reporters that for e -sports events, a break is a break.The record capital pool is a choice for the marketing effect.From the perspective of the e -sports ecosystem, this is always an industry that can survive at the tip of the pyramid. Only the champion -level professional players can have the opportunity to maintain income growth after their retirement.In other words, basic issues such as per capita bonuses and popularity are also issues that the organizers of e -contests have to consider.

On October 31, 2003, e -sports became the 99th official sports project officially recognized by the State General Administration of Sport of China.But it was not until around 2011 that Wang Sicong formed an e -sports team that the industry that "played the game into a career" really entered the public's vision.At that time, Wang Sicong's salary gave the club's employees, so that the monthly salary of professional players entered the era of 10,000 yuan.Since then, the market has been constantly getting hot. At present, the monthly salary of the e -sports goddess Xiao Cang has salary of more than one million yuan.

Of course, "The anchor and players of e -sports are just a niche market no matter how much money is making money." Youku Tudou Li Wei said that the traffic sharing on Youku potatoes, the game occupies the big head, and the anchor who gets 100,000 million divided into each year is not here.few.Six of the top ten anchors are game anchors, but these six people have been over the years."When they reach the ceiling of this industry, they need to go out of this circle and enter a new field. This can also give new entrants to the rise of the rise." In addition, "E -sports is a kind of sports event, and live broadcasts are the main aspects.The source of viewing, but on -demand is the main channel for precipitating advertising value.

Will mobile games become a new motivation?

The more core problem is that once the capital enthusiasm cools down again, and the e -sports circle that has not found a stable business model should go to find new development momentum?

"Mobile e -sports must be the future trend." He Miao, vice chairman of Jinya Technology, told Nandu reporters that this year WCA has attracted three mobile games such as Hearthstone, as well as three chess and card games such as landlords and three kingdoms.For the first time in the competition, the mobile product was set to the official competition item. Two years ago, WCG did not complete, and WCA began to try.

"South Koreans who operated W CG then thought that mobile games were not e -sports projects, and they were too low. We once dug their entire team, including CEOs, and could not convince them, so they could only do it alone."There is a significant difference between mobile games and traditional e -sports. The end game may mainly pursue the perception of the audience. The great significance of the comprehensive event of the end game is to extend the life of professional players.The mobile game emphasizes the sense of participation in the people.For example, when the "Three Kingdoms Kill" started this year, the number of active users in the same period was 17 times that of last year's terminal game.

In addition, mobile games are to increase more income."We can jointly operate mobile games. Although in order to ensure the fairness of the game, there is no 'RMB player' in the game, but in the finalists, many players are willing to pay for the" voucher '. "In order to win a voucher for the competition, a player was recharged by 200,000."Lianyun revenue accounts for 2/3 of the total income this year, and the future proportion will be higher."

At the beginning of the WCA Guangzhou on May 11, WCA also launched the "WCA Plus" growth plan with Taobao Games, hoping to create an e -sports ecosystem.Mao Kan said frankly that this plan was to retain the "people". The fans of the e -sports industry are very viscous. "People are the core, people stay here, advertising is easy to do."

WCG

E -sports is a fame and fortune circle. The money is made fast and burned faster.

Industry insiders told Nandu reporters that because the bonuses of the e -sports competition are basically all of them belong to the players, the operators can only rely on their sponsors, business activities, and capital operation to raise funds.This sponsors' "food supply" model has achieved the glory of e -sports events, and eventually breaks its youth.

I have to mention the WCG. Each year's bonus pool, WCG spent hundreds of thousands of dollars, coupled with the expensive broadcast equipment and personnel equipment, invested close to the sky -high price, Samsung accounts for 80%of the sponsorship fees, but did not make a penny."For Samsung, WC G is also an important marketing window. At the beginning of the 21st century, Samsung's main product was a large -screen display. E -sports is undoubtedly the window that can best reflect its performance."Xu Ruzao once frankly said to reporters, "By 2008, smartphones began to rise. Samsung turned the focus to the small screen market. It attaches importance to WCG to worse, and it is destined to have a later destiny."

Similarly, in 2005, Microsoft increased its efforts to invest in WCG in order to promote its Xbox console game. After 2011, X BO X gradually declined in the strategic position of Microsoft Group, and its sponsorship fee also decreased year by year.The last WCG was held in 2013. At that time, 7 PC games were owned by Tencent, and they were collectively voiced by veteran fans as "Tencent Carnival".Naturally, under the pressure of the sponsors and the audience, WCG can only choose to say goodbye.

• 

  T2 believes that GTA6 violen

• 

  The SIE State of Play launch

• 

  "Midnight South" game durati

• 

  "Pirate 4" sales exceeded 4

• 

  "Assassin's Creed 3: Liberat

• 

  "Assassin's Creed: Shadow" c