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What is the meaning of a single machine for the layout of Ao Factory Huya Live?

2025-02-06 08:46:28|Myriagame |source：minecraft skins

A few days ago, the former Douyu anchor Aochang announced that it joined Huya Live for a single game live broadcast event, which once again set off the attention of the game live broadcast industry.This is not only the new victory of Huya Live in the battle for high -quality resources on the platform, but also its new movement in the field of accelerated layout of stand -alone live broadcast and realizing diversified live broadcasts.According to industry estimates, Huya's live broadcast fees may reach 10 million.So, under the situation where the domestic stand -alone game market is not optimistic today, Huya Live is still introducing stand -alone anchors at sky -high prices for layout. What does this mean?

Director Ao in Huya live stand -alone game "Armed Assault 3"

E -sports games promote the outbreak of the live broadcast industry, but it is difficult to hide the crisis

To some extent, most of the game live broadcast industry is attributed to the promotion of e -sports games.Nowadays, e -sports games have occupied most of the domestic game industry.According to incomplete statistics, in the live broadcast business carried out by domestic game live broadcast platforms, the live broadcast of e -sports games accounted for more than 90 % of the total types, and other types of niche types including stand -alone and leisure are very low.It is true that putting the main resources to the e -sports game is the consensus of the major live broadcast platforms at present, but from a long -term perspective, this move does not conform to the investment law and has many disadvantages.

For example, popular e -sports games such as LOL and DOTA2, the game live broadcast platform does not have relevant authority such as screen broadcast rights. The main reason why game operators do not make stalks is that the current game live broadcast platform is greater than the disadvantages for them.It is equivalent to promoting the products for them for free.Once the time is mature, they can make it difficult for them to imagine that the major game live broadcast platforms that "put eggs in a basket" are undoubtedly a catastrophic blow.

E -sports game plus beauty anchor has always been a masterpiece of the live broadcast platform

At the same time, the popular game live broadcast did not make a lot of money as people imagined. On the contrary, they all struggled on the edge of survival and death.The reason is that the operating cost is too high, and the other is the lack of effective marketing models.These two points are undoubtedly the fatal weakness of the current domestic game live broadcast industry.For the platform, the most direct and effective channel for gains at present is to use excellent anchor resources to promote users to pay for value -added services such as virtual props.Obviously, this is the source of the anchor signing anchor in recent years, and the platform has been easily dragged down for a long time.

The live broadcast system that is too concentrated in resources and types, and the inaccurate profit model, has all the development of the game live broadcast platform.If you want to get rid of the current dilemma, the live broadcast platform "sprinkle more nets and blooms in scattered leaves" and put resources into the blue ocean market. You can avoid the overall situation of one move, and you can also seize the opportunity in other blue ocean areas.Lay the foundation for comprehensive layout and diversification and development.

Huya Live Layout Emerging Live Blue Ocean Seal Pioneer

In fact, Huya Live has long tried to find a new blue ocean market in rapid development and took the first step.Earlier this year, Huya Live announced that it would cooperate with the mainstream media in domestic stand -alone to share the mutual benefit and win -win resources.On the one hand, the stand -alone market has a user group that is not inferior to e -sports. On the other hand, the historic stand -alone field is quite mature in the type of product segmentation, which also provides excellent live broadcast materials for the live broadcast platform.

Huya Live Accelerating Layout Single Live

The factory director Ao, who is good at the Single -machine game commentary at a sky -high price, is undoubtedly the layout of Huya live broadcast to accelerate the layout of the stand -alone live broadcast field.It is understood that during the Julu era, investment in Huya live broadcast this year is expected to invest 700 million yuan. In addition to the upgrading of technology and hardware, the main market release includes ecological construction and brand promotion.

From this point of view, the signing of a single -machine live broadcast of the signing of Ao Factory is just the beginning.It is reported that in addition to accelerating the stand -alone market, Huya Live will also accelerate the types of niche games such as mobile games and page games will be included in the training plan, so as to enrich the live broadcast systemNew profit points.

The investment of tens of millions of years of salary may not be more colorful to put on the body of the e -sports anchor. However, for a stand -alone anchor like Director Ao, such an investment also reflects Huya's determination to enrich the live broadcast system.From the announcement of the announcement with the people's starry sky to the introduction of the factory of Ao, Huya Live is using practice to prove the diversified layout and development of the game live broadcast industry.

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