2025-02-06 08:47:54|Myriagame |source：minecraft skins
As one of the most heavy events on the League of Legends professional stage, the MSI Season Invitational Tournament will bring together the strongest teams in various regions around the world, and it will inevitably attract the attention of tens of millions of players.For the domestic game live broadcast platform, the live broadcast right of the event, whether it is gathering user resources, the popularity of the brand, and the traffic of its own platform, can play a great role in promoting.Therefore, on the eve of the official start of the MSI season, the well -known domestic live broadcast platform led by Huya live broadcast quietly launched a battle for live broadcast rights.
"League of Legends" MSI mid -season invitation competition is coming soon
MSI invitations to become "Xiangxiang" Huya live broadcast the first to grab the live broadcast right
"League of Legends" MSI Season Invitational Tournament is a new event launched by RIOT, which will be held on May 8th in Tarahaxi, Florida, USA.The competition lasts for four days and competes and compete for the playoffs and foreign card championships in the five major global league spring season. It is definitely the world's top competition.It is worth mentioning that the MSI Season Invitational Tournament is not inferior to the S series finals and All -Star Championships in terms of technical content, gold content, and highlights.
No, "League of Legends" is the world's most popular e -sports game, and the MSI Season Invitational Tournament is the world's top teams. The attention must be unprecedented.For domestic live giants with resources as vitality, this event is undoubtedly an opportunity to gather user resources, and naturally it will not let go easily.
Huya Live became the first non -嫡 live broadcast platform outside Tencent to get the live broadcast right
Because of this, Huya Live was the first to strive for the live broadcast right of the MSI Season Invitational Tournament, becoming the first non -live broadcast platform to get the live broadcast right outside Tencent.However, Douyu, who had lost the machine, was unwilling to defeat. Through many efforts, he reluctantly won the live broadcast rights, and virtually divided this event on a cup of domestic live broadcast platforms.
The battle for live resources has become the norm.
Nowadays, the hotness of the e -sports game market has also driven the rise of the game live broadcast industry.The live broadcast platform is based on the premise of meeting the needs of the audience to watch e -competition anytime, anywhere, attract a large number of users and achieve profitability through value -added services and advertising models.This undoubtedly led to the live broadcast of popular e -sports games and became the resource of major live broadcast platforms.The "League of Legends" MSI Season Invitational Rights undoubtedly triggered the dark battle of the domestic live broadcast platform.
However, some people in the industry said that the competition for the live broadcast rights of the MSI season in the MSI season is just a microcosm of the domestic live broadcast platform snatching resources.In fact, Huya Live and Douyu have made many confrontations in resource competition.After Douyu continuously viciously dug a number of people from Huya live broadcast, Huya Live signed a series of well -known game anchors such as "PIS, Qiu Dongsheng, DOPA, Zhou Baolong" regardless of cost.Essence
Obviously, from the perspective of the trend of Huya Live and Douyu competition, the resource battle for the domestic game live broadcast platform has become the norm.Under the premise of further completion of ecological construction and brand promotion, the domestic live broadcast platform resource competition station will enter the fierce and cruel stage under the premise of further completion of ecological construction and brand promotion.
The previous Huya scolded Douyu to pirate the ECL competition event
Resource competition cannot absolutely win the diversified layout is the king
Why is it difficult for us to analyze why the domestic live broadcast industry is smoking.The competition between game live broadcast platforms is mainly focused on the two aspects of anchor resources and live broadcasts. There is no doubt that the parties have not given up on the issue of resources. In the end, the situation where you died.In the final analysis, too much dependence on e -sports games is a common problem of domestic live broadcast platforms. How to get out of the "e -sports circle" besieged and developing a diverse live broadcast system should be done today.
At present, the mature and profitable methods of domestic game platforms mainly rely on the value -added service model, that is, the anchor live game, and fans buy virtual props.Its benefits are simple and direct. Investors can intuitively see the dividend effects brought by the user, but under the trend of vicious and hot competition, the cost of salary and the cost of publicity of the anchor will become the key to the platform's own survival.
Therefore, the development of a diversified live broadcast system and seizing the blue ocean market is the key to winning the live broadcast platform behind the resource battle.For example, at the beginning of this year, Huya live broadcast announced cooperation with the mainstream media in domestic stand -alone, and the director Ao, who signed a single -machine game commentary at a sky -high price, undoubtedly accelerated the layout of the stand -alone live broadcast field.Later, Huya Live will also be involved in the live broadcast of niche games such as mobile games and page games.
In this way, while the game live broadcast platform increases user stickiness, it can also expand new profit growth channels.In the case of the normalization of the domestic game live broadcast platform, on the one hand, the existing resource advantages are stable with the strong economic foundation, and on the other hand, it will open up a new market with a diversified strategic layout, which will inevitably increase the weight of the winning battle in the battle.Essence
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