your current location：首页 > news>Doing a marketing "Shooting Condor Heroes OL" like shooting TV series

Doing a marketing "Shooting Condor Heroes OL" like shooting TV series

2025-02-06 13:02:38|Myriagame |source：minecraft skins

With the rapid development of online technology, people's living habits and methods have also produced various huge changes.Under such a large social background, the marketing philosophy of the game also has more opportunities and challenges.

In recent years, in addition to brushing exposure on traditional game media, the marketing of major domestic mainstream game types has its distinctive characteristics: mobile game promotion can be bundled into various daily mobile apps, and page games rely on brainwashing pages to brainwashed pagesThe advertising slaughter covers all channels. In contrast, the former king -end -game, through the linkage with other industries (including film and television, retail, fast -moving, cars, etc.), make its own marketing road more colorful and unique.

Recently, the "Yu genuine shooting carving" incident in the entertainment circle and the game circle is a very successful marketing case in the perfect game "Heroes of the Eagle" on April 28.

With the rapid development of online technology, people's living habits and methods have also produced various huge changes.Under such a large social background, the marketing philosophy of the game also has more opportunities and challenges.

In recent years, in addition to brushing exposure on traditional game media, the marketing of major domestic mainstream game types has its distinctive characteristics: mobile game promotion can be bundled into various daily mobile apps, and page games rely on brainwashing pages to brainwashed pagesThe advertising slaughter covers all channels. In contrast, the former king -end -game, through the linkage with other industries (including film and television, retail, fast -moving, cars, etc.), make its own marketing road more colorful and unique.

Recently, the "Yu genuine shooting carving" incident in the entertainment circle and the game circle is a very successful marketing case in the perfect game "Heroes of the Eagle" on April 28.

Changchun National Trade Break the new version of Shooting Carving

Yu Zheng and Ye Zixuan Interacting ambiguously

After the incident was thrown, it was because it was not really stating that the shooting carving had not been shot, and the film and television fans and players had exploded, so that the fans of the popular flower Dan Yang Rong also joined the topic dispute, and for Yang Rong for their appearances.Huang Rong's opportunity.Ye Zixuan's fans and Yang Rong's fans thus spark the sparks. The dispute between the two factions will instantly detonate the information of "Yu Zheng will shoot a new version of shooting carving, and this game is adapted from online games."In the process, the information of "The Heroes of the Eagle Condor OL" is about to be public beta "accurately conveyed to every audience.

Close and linked "momentum marketing"

When the topic of "Genuine Edition" has not yet formed a storm, when audiences and players still maintain a doubtful attitude towards Yu Zhengbao's interaction, followed by April 23, the Band released the creation of "Heroes of the Eagle Heroes" on April 23.The latest theme song, then Yu Zheng once again hinted through Weibo interaction that this song may become the theme song of the genuine shooting carving.

Use topic entertainment stars to create "in genuine shooting carving", and cross -border invitations to well -known Taiwan orchestra's support. This kind of planning and manufacturing of the three incidents and cooperation of cross -border entertainment has made "Heroes of the Condor Heroes OL" at the same time appeared at the same time.In the field of games and film and television, the attention of users and players has been made.Then it caused many well -known gaming world to participate in this storm. It can be described as a full volume in the entertainment circle and the game circle.

Doomsday game marketing philosophy

Throughout the whole process, the marketing topic of "Heroes of the Condor Heroes" has long been separated from the common "borrowing marketing" category. With just a few ambiguous Weibo documents on Weibo celebrities, it has attracted the attention and controversy of countless people.The effect of "building marketing" has been achieved.

On the basis of the psychology of players and film and television fans, the influence of film and television celebrities is used to truly realize cross -border cooperation through the way to link games to film and television dramas.Under the premise of precision implantation of brand information, it has created a high degree of attention in the core target group.

It is unknown whether Yu Zheng's new version of the Heroes of the Condor Heroes will really start. However, this is not important, because the public has already shifted his attention to the "Heroes of the Condor Heroes" that shocked the public beta on April 28.The marketing incident of "The Heroes of the Eagle", both in terms of strategy planning or rhythm, has set a pioneer model for the marketing road of the end -game industry, which has opened up one for the marketing of the Duanyou industry in recent years.The new idea is the best game marketing case in the first half of 2015.

more news

MORE +
Hot news MORE +
Minecraft Skins MORE +