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Internet piracy is difficult to stop: Chinese users have low ability to pay genuine version

2025-02-06 13:36:10|Myriagame |source：minecraft skins

April 26 is "World Intellectual Property Day".At present, the problem of intellectual property protection in my country is also worthy of attention.In the 2015 government work report, the "Internet+" was proposed for the first time, and the continuous development of Internet technology and the integration of the cultural industry, while providing more and more convenience and opportunities for members of society, also for the intellectual property rights in the network field.The protection of the protection has a problem.The phenomenon of online piracy has been a long history, but in recent years, its technological mutation has been upgraded, which has caused new troubles to crack down on online pirated infringements.Why do we have repeatedly banned online piracy?With the continuous improvement of the rule of law society and the state's increasing importance to the protection of intellectual property rights, can the crackdown on online piracy be cut?

Internet piracy raging

On April 22, 2015, the reporter learned from the Digital Audiovisual Working Committee of the China Audiovisual and Digital Publishing Association that its supervisor in charge of China International Digital Intellectual Property Rights Rights Protection Platform shows that "Lost Loss" on the third day of March 20thAt 22, the first source of communication appeared."Ace Agent: Agent College" on the third day of the mainland on March 27th, the first source of communication appeared.At 18:00 on April 2, "Wolf Warrior" appeared at 18:00 on the day of release."Let's get married" two days after it was released on April 2, the first gun version appeared online.On the day of April 3rd, "Speed ​​and Passion 7", which was released recently, appeared in the first online broadcast source in China, 9 days ahead of time than the mainland release time.

The problem of online piracy has a long history, covering online film and television, online games, and online animation copyrights.On April 22, 2015, in the top ten cases of the 2014 Big Bringing Piracy in 2014, the National Copyright Administration was not a minority.

In March 2014, the public security department of Xuzhou City, Jiangsu Province, together with the copyright department, investigated the case of "decentralization of movies" network suspected of violations of copyright cases.Without the permission of the copyright owner, the film network spreads more than 10,000 film and television works collected from other websites, and illegal profit for a total of more than 5.81 million yuan.

In September 2014, the Shanghai Cultural Market Administrative Law Enforcement Corps investigated the "Sagittarius" suspected violations of copyright.Since May 2013, "Sagittarius Network" has replicated other people's movie works for storage without the permission of the copyright owner, and sold and distributed through its Internet for users to buy and use.

On December 24, 2014, the People's Court of Dongbao District, Jingmen City, Hubei Province sentenced 11 people including the "Integrity Network" infringement case to the "Integrity Network" infringement case.Jinhe totaling more than 1.24 million yuan.Luo Moumou and others have opened a website without the permission of the copyright owner, sold the "Legend" game private server version, set up private server, and publish the game private server advertisement for customers;Illegal receiving funds totaling 17.495 million yuan.

Why is it difficult to stop

However, with the development of the Internet, why is pirated phenomena not only banned in the Chinese market, and rarely achieves social identity in cracking down on online piracy?

Long Changming, deputy director of the digital audiovisual work committee of the China Audiovisual and Digital Publishing Association: "Taking digital audiovisual, digital publishing and other industries as examples, these cultural products have become more and more popular at the moment.The piracy flooding, coupled with the unclear industry model, and the unfair transaction, make the Internet infringement increasingly aggravated. "

Some scholars have analyzed that from the perspective of commodity, pirated products have the advantages of low price, low quality, and rich varieties; from the perspective of consumers, the current level of Chinese public income is relatively low, especially in products that are in line with international standards.In China, the Chinese public's consumption willingness and payment ability for genuine products are low. In addition, the copyright owner's network evidence collection and the high cost of rights protection make pirated vendors favorable.

Mr. Li, a person in the copyright industry, told reporters: "The huge difference between the high genuine cost and the ultra -low pirated cost is the direct reason for piracy to survive. The stable relationship between pirated vendors and consumer groups generated by this price isPirates have been banned more than even more intensified. "

"The most direct thing about online pirated damage is the interests of the copyright owner. Therefore, the social identity and public support obtained by the cracking down on online piracy are always low."

Different pirated products are different of counterfeit and shoddy products. Most pirated versions are not a kind of market behavior of deceiving consumers, but a market behavior that pirated vendors and consumers jointly profit.

A Internet monitoring report displayed by the Digital Audiovisual Working Committee of China Audiovisual and Digital Publishing Association shows that "Speed ​​and Passion 7" has been released on April 12th.The number of illegal communication websites in the film increased to 119, while the box office fell to 164 million yuan on that day.

Hao Xuelong, deputy secretary -general of the Digital Audiovisual Working Committee of the China Audiovisual and Digital Publishing Association, said that in the case of cloud computing, P2P, text transcoding, fast -built stations, etc., it is difficult for the copyright to effectively control the content of the copyright in the case of network piracy.At the same time, the cost of rights protection increases, and online piracy infringement has become more hidden.Supervision and monitoring should be equal

In January 2015, the General Office of the State Council issued the "Notice on forwarding the Intellectual Property Office and other units to implement the National Intellectual Property Strategic Action Plan (2014-2020)", and proposed "strengthening audiovisual programs, literature, game websites, and online transactionsThe platform's copyright supervision, standardize the use of online works, severely crack down on network infringement piracy, and optimize network supervision technical means. "

On April 22, 2015, the director of the Digital Audiovisual Working Committee of the China Audiovisual and Digital Publishing Association will provide a technical support for the "Net.com 2014" special operation to be officially launched.At that time, a free monitoring report will be provided for member units, and related film and television copyright owners, film and television production institutions, rights protection organizations and legal service agencies will jointly combat online film and television copyright infringement and piracy.Use such infringement.

Fei Yuzhen, deputy director of the China Audiovisual and Digital Publishing Association and director of the Digital Audiovisual Working Committee, said: "In the future, with the healthy development of the industry, the audiovisual publishing and audiovisual industry will become a new industry of trillion output value." Therefore, we can improve copyrightLaw, strengthen supervision and monitoring to combat online piracy, cultivate genuine consumer awareness, and establish a social identity that combat online piracy.It is not only conducive to the stability of market order, maintaining the interests of copyright owners, but also more conducive to the cultivation of original capabilities, and the improvement of cultural product production enthusiasm.Volkswagen will eventually be a beneficiary.

A few days ago, the State Copyright Administration stated that in the future, it will further strengthen the regulatory work of the copyright in three aspects: First, to further expand the scope of regulatory supervision, to spread new types of network services such as large websites, network disks, cloud services and other new network services that spread music, news, literature, and game works in a timely mannerThe main apps of the platform and the main apps of the spread of film and television, music, news, and literary works are included in the scope of supervision; the second is to further increase regulatory efforts, effectively strengthen the copyright early warning and protection of key works, strengthen supervision methods such as interviews, warnings, and public notifications.The website increases its strikes; the third is to further improve the long -term mechanism, enrich the authorization information library of film and television works, and promote the establishment of a copyright protection cooperation mechanism for right holders and the website.

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