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The new advertising law requires that Internet advertising one -click to close the offenders will be punished

2025-02-06 13:37:53|Myriagame |source：minecraft skins

The 14th meeting of the Standing Committee of the Twelfth National People's Congress voted on the 24th and approved the newly revised advertising method.The new advertising method is clear that advertisements must not contain false or misunderstandings, and they must not deceive or mislead consumers, and will be implemented from September 1, 2015.This is the first revision since the 1994 Advertising Law was promulgated.

What are the important revisions of the new advertising law? What are the enhancement of the legal responsibilities of all parties? How does the regulatory method change? On the 24th, the reporter interviewed Zhang Mao, director of the State Administration for Industry and Commerce.

Health food forbidden endorsement

The current advertising law only stipulates the advertising standards of 7 products such as medicines, which is not compatible with social economic development and technological progress.The new advertising method has made specific specifications of advertising content such as drugs, medical devices, health foods, medical, pesticides, veterinary drugs, feeds, alcohol, investment, education and training and other important specifications.In response to the prominent problems in health food advertisements, adding regulations on health food standards, endorsements for health foods are prohibited, and the function of disease prevention and treatment is prohibited.

In recent years, the field of pharmaceutical health food has become increasingly becoming a "hardest hit area" for false advertising, especially for the elderly's health products, drug advertisements and publicity, which is particularly serious.

In this regard, the new advertising method focuses on strikes, which clearly requires that except for drugs, medical devices, and medical advertisements, and no other advertisement is prohibited from the treatment function of the disease, and it is not allowed to use medical terms or prone to confusion.

Tobacco advertisements are prohibited for public transport and outdoor

In response to the chaos in the current breast milk substitute market, the new advertising method clearly prohibits the release of infant dairy products, beverages or other food advertisements that claim all or partially instead of breast milk in the public dissemination media or public places.

In addition, the new advertising law also clarifies the prohibition of public communication media or public transportation, public transport, and outdoor tobacco advertisements.

Cost -illegal costs of celebrities increase

The new advertising law defines the responsibilities of advertisers, advertising publishers, advertising operators, advertising spokespersons, advertising supervision agencies and other subjects.

In recent years, some advertisers have exaggerated publicity on products to promote products and deceive consumers.Some media pursue economic interests, violate advertising review duties, and even acquiesce in the release of false illegal advertisements, causing incidents of consumer rights and interests to be damaged from time to time.The new advertising law stipulates that advertisers are responsible for the authenticity of advertising, and advertising publishers, advertising operators, and advertising spokespersons bear the corresponding legal responsibilities.

Among them, the new advertising law clearly stipulates that it has registered for advertising for radio, television stations, and newspapers and publishing units engaged in advertising.

"Advertising cannot be connected, and the responsibility of advertising spokespersons will be strengthened, and endorsement activities will be more strict and standardized." Zhang Mao said that the new advertising law clearly stipulates that advertising spokespersons shall not do it for their unused products or unacceptable services.Recommended and proved that those who have endorsed as false advertisements shall not be endorsed for advertising within three years.

Zhang Mao said that when the current advertising law was introduced, emerging media such as the Internet and mobile phones were still unknown by most Chinese people.Today, online advertising and mobile phone text messages have become a force in the advertising industry that cannot be ignored.

In this context, the new advertising law has added advertising activities for new media such as the Internet. It stipulates that any organization or individual shall not send advertisements to it with electronic information without the consent of the parties.Various provisions of the law, advertising popping up on the Internet should ensure one -click closure.

As the supervisor of advertising activities, the new advertising law has increased and clarified the supervision responsibilities of the industrial and commercial department, including the establishment of an advertising supervision and management information system, recorded illegal advertising behaviors into credit files, publicized in accordance with the law, accepts complaints and processes.

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