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Baidu Baijia: Why don't I agree that "Blizzard has fallen"?

2025-02-06 15:01:52|Myriagame |source：minecraft skins

Recently, an article "Why Blizzard has been missing opportunities" has caused discussion.Now, Baidu's Baijia "Jun Shi Tai Bao" published a explanation of a completely opposite view.

"Is there a decline in Blizzard?" Regarding this issue, we should not be briefly judged. As a business company, Blizzard may be more explained by financial reports.Just as I have been saying "Tencent Games is declining" earlier, after being hit by financial reports again and again, I rarely write articles in this area.

The income represents the user base, so that the company can really decline.

(According to the latest quarter of Blizzard's financial report, the company's net revenue of this quarter was 1.575 billion US dollars. The same period last year was 1.518 billion US dollars, an increase of 4%year -on -year, exceeding 1.492 billion US dollars earlier; net profit of US $ 361 million, 1.74 in the same period last year, 1.74 last year was 1.74 last year was 1.74 last year.$ 100 million)

Therefore, some of the views in Ding Peng's article may need to be carried out.

1. "Hearthstone Legends" finally landed on the phone, but after the normal time of fermentation in these days, the current "Hearthstone" is ranked on the iPhone App Store's best -selling list. "

This game is launched on the 15th. Looking at the curve chart of Appannie, it is clear that the ranking of this game has been rising.Hearthstone itself is a slow -heating game (Blizzard announced in September last year that the number of users of Hearthstone has exceeded 20 million. On February 6, the 2014 Q4 financial report released by the Active Vision Blizzard showed "Hearthstone Legend" player "The number exceeds 25 million.

Slow fever means that players need to play for a period of time to pay the payment point. Of course, Blizzard will not allow players to pay as early as domestic game companies.The game is to subvert Wanzhi's card game status.Blizzard's excellence is not the first purpose of revenue.Domestic card games, I think there is no comparability at all.

Since the launch of this game on the 15th, the ranking of this game in the best -selling list is: 43, 21, 19, 17, 13, 12, and have been steadily rising.Talking about the success or failure of this game is a bit too early.

2. "The Legend of Hearthstone" appeared at a wrong time point, and a card game has begun to gradually go downhill. "

The card game feels like a decline. That is because of various copies of each family, and the gameplay is high, and players will certainly feel tired.But after a period of Dalang Sand, excellent card games are still very welcome.The judgment of "card game go downhill" has basically become a daytime sticker in the game circle. It can always be seen every other time.But looking at the monthly reports released by various app stores, card games are still a very mainstream type.

Here are some of the contents of the March index report in a domestic mobile game bottle:

In the March online game best -selling TOP10 list, the original "Dota Legend" and "Let go of the Three Kingdoms" are still on the list. The "Three Kingdoms" launched in February jumped to the top of the list.With the promotion of these high -quality cards, the proportion of card revenue has risen, which has greatly exceeded role -playing and action games, becoming the champion of the best -selling TOP100 category in March.

Channel data can represent the domestic mobile game market to a certain extent. Since it is the highest income in all types of games, it is obviously a bit out of time.

3. The decline of the Titan project and other games

As the article said, Blizzard has invested so many manpower and material resources to develop "Titan", and finally gave up because of this "not so interesting".This is not exactly the spirit of Blizzard's excellence in the game? If it is a Chinese manufacturer, it is estimated that this game has been pushed to the market to make money.

The latest financial report shows that the number of active users of "World of Warcraft" exceeds 10 million; "StarCraft 2: The Lessi of the Void" and "Overwatch" will be beta test in 2015; more than 9 million registered players testing "Heroes of the Storm" BETA willEssence

From the data above, the several games mentioned in the article are still being tested, and they have not officially pushed to the market. How do you know that others can no longer work?

4. "On the other hand," World of Warcraft ", the market that needs to invest huge time costs, the market has become narrower."

The real masterpiece, only the few manufacturers can make it, will always be scarce in the market, and will never become narrower. After all, the number of hard -core players, with a large number of small white leisure players being marketingEducation will only be more and more.I did not need to talk about the investment of "GTA V" in "GTA V". This game is basically a backwater of the R -star, and the unsuccessful R star will go bankrupt.But later results proved that good games were still invincible.

Share an interesting data. According to the data of Steam SPY, the first day sales of the "GTA V" PC version exceeded 1.1 million, and China accounted for 11.46%.Statistically, those domestic novice players who forget to fill in the information during the registration (16.44%) are expected to be further increased!I haven't seen such a high genuine payment rate in China before, but I saw it in this game, so the real masterpiece will still be sought after.

5. Finally, let me talk about Blizzard and mobile games

Nintendo, who has always insisted on not doing mobile games, is finally forced to compromise with the market. Blizzard has never been a pedantic company. At least from the perspective of commercialization, Blizzard is one of the most successful games in the world.In terms of commercialization and gaming, Blizzard's balance is good enough.

Reprinted Zhihu's "Shadow of the Left Hand":

The most amazing point of Blizzard is that no matter who leaves the company, Blizzard's soul will not change.Blizzard's soul is not just innovation, but transformation.Blizzard has never created a completely brand -new type of game, but it can make interstellar from C & C (WC2 is just simulated), make WC3 from the interstellar, make Big Pineapple 2 from Big Pineapple 1, from EQMaking WOW and making the legend of Bread from Wanzhi brand, he can analyze the popular characteristics of the current game, and then achieve it with an attitude of excellence.

I personally agree with this passage. The game that Blizzard was good at before was transplanted directly on the phone, it was not very suitable.So it takes a period of time to modify it, find the most suitable game type and gameplay and then develop.

I remember a year ago, Sohu, Giants, and Perfect launched their mobile games and achieved good results.Many people stand up and analyze, "NetEase lost the entire mobile game market." At that timeEssenceWith the list of "Fantasy Westward Journey", this conclusion has been used by many media.

A good IP+powerful brand appeal+excellence of the game+players' feelings, these NetEase can successfully succeed in mobile games, Blizzard is stronger than NetEase.So I believe that once Blizzard enters mobile games, it is inevitable.You must know that a daddy domestic mobile game "Dark Dawn" with a cottage "Dark Destroyer" has achieved good results in the third place in the best -selling list, not to mention the time when the "Zhengzhu" came.

Finally, if "World of Warcraft" is out, do you think the group of people in AFK would not play up to play?

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