your current location：首页 > news>From the tens of millions of the anchors of Huya Live, the platform talks about the platform crazy money to survive?

From the tens of millions of the anchors of Huya Live, the platform talks about the platform crazy money to survive?

2025-02-06 15:56:25|Myriagame |source：minecraft skins

In recent years, the continued popular e -sports games have spawned the rise of the game live broadcast industry. A large number of hot money poured in, which also exacerbated the expansion and competition of the live broadcast platform.Under earlier, the revenue of game anchors has gone through the trend of rocket -style rising trends, and has become an emerging group of first -line film and television stars in China.According to the latest Huya live gold medal anchor price list, the highest signing price of the live broadcast platform has reached 24 million, and other well -known anchors have the average price of tens of millions.

Huya live gold medal anchor price has exceeded 10 million

If it is not available, the price of the game anchor has reached 10 million, which has become the norm of the game live broadcast industry.So, for an emerging Internet industry, what is the confidence in a batch of gold medal anchors at a contract price of tens of millions?Is it such crazy burning of money, or is it needed for survival?

The live broadcast platform and gold medal anchor in the era of the Grand Live

In 2014, Twitch, a well -known game live broadcast website, was acquired by Amazon for nearly $ 1 billion, and its valuation awakened countless investors.Subsequently, the domestic game live broadcast industry began to expand rapidly with the trend of star fire.As of now, the capitals, Sequoia, SoftBank and other capitals have entered or laid out the field of game live broadcasts. The live broadcast platforms such as Huya live broadcast, fighting fish TV, and battle flag TV have risen.

In the industry chain of the game live broadcast, the anchor is obviously the most concerned resource for the platform.Whether it is a professional -level or voting -level game anchor, the fan economy brought by the huge fan group behind it is undoubtedly the guarantee of the platform's survival.In the era of the big live broadcast of e -sports games, the continuous emergence and expansion of the live broadcast platform will naturally cause well -known anchors to become a hot scarce resource.

What is the profit of the game live broadcast platform?

In fact, the game live broadcast platform is a vertical network video site that uses the game as the carrier.The biggest difference from traditional video websites is that the live broadcast platform of the game depends on the show or reputation of the game anchor to attract users. At the same time, the user's virtual props on the platform depends on the level of the anchor's explanation of the game, and even the female anchor itself itself itselfSexual attraction.From a different perspective, this is like a live broadcast platform to invite the famous horns to sing. At the same time, the flower basket is sold at the scene. Rich people buy flower baskets while listening to the show.

In addition, the business model of the domestic game live broadcast platform also includes the extension of the rendering of the economic monetization of fans such as game joint transportation, brand advertising, membership content subscriptions, and e -commerce and quiz.At present, the live broadcast platforms choose their own mainstream profit model based on their own advantages.Taking Huya Live as an example, it relies on the popularity and perfect operating mechanism of the original YY live broadcast to achieve profitability through fans to send gifts and other forms.

The live broadcast platform basically relies on value -added services at this stage, and other profit models are still exploring the stage

Behind the crazy burning money is to buy survival?

Obviously, at the current game live broadcast industry, the most important and most mature profit model of the platform is limited to relying on the anchor's value -added services, that is, the virtual props purchased when users watch the anchor performance.Although the live broadcast platform also has business models such as transportation and advertising, these are still in the exploration stage, and the maturity is far less mature than value -added services.Because of this, under the continuous emergence of the live broadcast platform, competing for well -known anchor resources is inevitable, and the anchor value has doubled by 10 million, which is also complete.

So, how much profit does the anchor worth tens of millions bring to the live broadcast platform?In 2014 alone, monthly active users have exceeded 45 million Huya live broadcast. Some live broadcasts can attract 200,000 people to watch, but the annual revenue is less than 160 million yuan.According to industry insiders, the trend of the rise in game anchors is opposite, and the profitability of the live broadcast platform is not optimistic, and most of them are in a loss state.

Consider from the long -term perspective: at the expense of blood to capture the market

In the short term, the game live broadcast is indeed a loss -making business, especially the vicious competition of the live broadcast platform. Pushing the game anchor's body price to the foam highland is harmful to the live broadcast industry.However, in order to ensure the market share, even if they are in a loss, a strong live broadcast platform must continue to smash money.According to previous reports, the Julu Times continued to increase investment in Huya live broadcast this year. It is expected to invest 700 million yuan throughout the year. In addition to the upgrading of technology and hardware, market releases such as ecological construction and brand promotion are the highlights.

In addition, considering the restrictions of the game's live broadcast on the game, especially the conflict between the life cycle of competitive games and the own interests of the game operator, Huya Live is also outside the game live broadcast.EssenceIn particular, the strategic cooperation of mainstream events, supporting new events and the strategy of cultivating grassroots celebrities' platform resources will undoubtedly capture a larger market in the live broadcast industry.

more news

MORE +
Hot news MORE +
Minecraft Skins MORE +