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The conflict between artists and craftsmen has been missing market opportunities

2025-02-06 16:18:56|Myriagame |source：minecraft skins

On April 15th, after a year of waiting, "Hearthstone" finally landed on the phone, but after these days of normal time, the current "Hearthstone" ranked in the iPhone App StoreThe name is open.

"Hearthstone Legend" is undoubtedly a milestone of card games. The IP it borrowed, and its team is all top, its gameplay, and its game design is more than two times in the domestic map.There are too many high -end games that compete for RMB and luck.

But it is useless, "Hearthstone" appeared at a wrong time point. A card game has begun to gradually go downhill. It was originally launched with the PAD version at the hottest time of the card, butBlizzard has not been officially launched today after a year of choosing a mobile version.

Looking back at history, we will find that since "World of Warcraft", Blizzard has been absent from all kinds of opportunities. MOBA -type game fires and mobile games have not seized Blizzard.

From DOTA to the Tower

S4, 15 games, the daily average daily independent viewing of the number of users on each competition day, the final, the highest number of online viewers at the same time reached 11.2 million, and the total number of independent viewers was 27 million.

TI4, the number of online viewers online is more than 20 million, and at the same time, the number of viewers reached 2 million, and the total bonus of 10 million US dollars came from users to crowdfunding.

In the current situation of the entire end game, MOBA has almost become the last shame of the end game.

Whether it is "DOTA2" or "League of Legends", their main gameplay is the continuation of "DOTA", and "DOTA" is a map of the Map of the World of Warcraft by EULS, Icefrog, Guinsoo and others based on the "Warcraft" engine.model.

When "DOTA" was popular all over the world, Blizzard near the water tower should have responded to this, but Blizzard did not, Icefrog joined Valve to develop "DOTA2", and Guinsoo joined Roit to launch "League of Legends".

And Blizzard did not launch the gameplay similar to "League of Legends" and "DOTA2" until 2014.Unfortunately, the entire MOBA market has been divided into "League of Legends" and "DOTA2", and "Heroes of the Storm" has no foothold.

When we feel that when Blizzard lost on MOBA, Blizzard began to make the same mistake in mobile games. "My name is MT" was launched in early 2013 and became the representative of the Chinese mobile game industry.It has become a benchmark for breaking Tencent's monopoly on mobile games and achieved extraordinary results overseas. Blizzard, "Hearthstone Legend" is late, the mobile version has just been launched.

But after entering 2015, card mobile games are gradually being eliminated, and heavy mobile games have begun to capture the market slowly. The cards of cards are good enough and interesting enough, but it is still a card., Its picture effect, its sense of game operation, is far from heavy mobile games.

From DOTA to the Tower, why has Blizzard always missed the opportunity?

1. Lost forward -looking

When looking back at the history of Blizzard, we found that the history of Blizzard is so heavy and glorious, and it is worthy of the sacred place of a generation of players. Although many people have questioned many games of Blizzard, there are actually plagiarism.But Blizzard is a new definition.

The interstellar hegemony and World of Warcraft redefined RTS, the Diablo series redefined ARPG, and World of Warcraft is directly equivalent to MMORPG."Diablo 2" in 1997, "StarCraft" in 1998, and "World of Warcraft" in 2004 were the world's best -selling games that year.

For the time being, let us get out of this history and dial the time to 2006-2007. This is the most heyday of Blizzard. "World of Warcraft" uses an unstoppable posture, sweeping global gamers, and 13 million users worldwide.Almost half of Asian players and European and American players.As a western -style magical masterpiece, it is not easy to achieve such results in Asia, and it is worthy of its name in the world's first online game.

But at the end of 2006, when MMORPG was the most popular, Roit was established, and what was Blizzard doing at this time?Blizzard began to secretly conduct a project called "Titan", a uncompromising MMORPG masterpiece, and for this reason, many people in the "World of Warcraft" project team were assisted to assist.

Maybe Blizzard's idea is very simple. It is hoped that Titan can take over World of Warcraft and continues the previous success. However, after 7 years, the project took a lot of manpower and material resources. In 2014, Blizzard personally announced that he gave up.Blizzard President Mike Morhaime said in an interview with foreign media Polygon, "Because it doesn't look so interesting."

And when we put aside "Titan" to see Blizzard, what you can see is the pinnacle of Blizzard World Blizzard, but then in 2010 "StarCraft 2" encountered unprecedented failures, and 2012 "Diablo Dark God God God3 "is more of an overdraft of this series of brand value.

The conclusion is that since 2004, Blizzard has been nearly ten years. For a full ten years, we have not launched a masterpieBlizzard's silent 10 years.I don't remember where to see such a sentence: success will make people ignorance, arrogance, and no forward -looking.

2. Artists and craftsmen

Since its establishment in 1991, the success of Blizzard's success has always been an attitude of excellence and the ideal of pursuit of culture.And Blizzard also claims to be a great company composed of an artist.

"Produced by Blizzard, it must be a boutique." This is the most intuitive understanding of Blizzard fans in China. The success of Blizzard's 20 years is inseparable from the culture.Come.

Therefore, when Blizzard often "jumps", we always complain about it, but we wait for the wait.

But now, the times have changed, and the elite "artists" may still have a market, but they have to bow their heads to a more popular market. Blizzard still has a large number of fans. There are still many players who follow, but now at least China, it is, it is at least China.A era of fast food culture is an era of "craftsman", and it is a game era that belongs to "League of Legends". It does not need to spend too much time to get started.

In contrast, "World of Warcraft", the market needs to invest huge time costs, the market has become narrower.

Why does mobile games have such great potential?Because it is simple, because it can be played anytime, because it does not require high hardware configuration, because it is a player for the whole people.

The development of mobile games is actually the development of "craftsman" culture.It is a kind of social group consciousness that allows the development of individual consciousness. For those non -weight players, more people are pursuing simple and fast entertainment, not COOL.

In the face of this "craftsman" culture, Blizzard is uncomfortable or unwilling to adapt. This problem may only be that Blizzard himself knows.And what we just know is that "Hearthstone Legend" can have logged in to the mobile phone earlier, but Blizzard claims that because the mobile devices on the small screen need to perform more interface design and optimization work, it takes a little time to take time, and this optimization is optimized.Time, as long as one year.

For Blizzard powder like GameWower, I would rather believe that Blizzard is unwilling to adapt to this culture.Then, let the Blizzard live in our memory with the image of a "artist", just like this.

There is no eternal king in this world, and so is Blizzard, but fortunately, we have had enough.

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