2025-02-06 16:25:56|Myriagame |source:minecraft skins
At present, with the popularity of smartphones and other tools, people playing games are becoming easier and easier.Among them, the proportion of women and children's players has reached a point where it cannot be ignored.Recently, a 12 -year -old girl has written a "research papers" because of her love of smartphone games."More money" and other content have attracted everyone's attention.
The 12 -year -old girl player investigated the game industry of "male society"
The girl named Martisa, who likes to play the game APP with a smart phone, is more in line with the current characteristics of girls.One day, she saw a female friend who operated a male role to play games and asked subconsciously: "Why do you play the game with a male character?"
Later, the friend replied, "Because there is only male character in this game."
Since Marty has only played games that will appear in the role of girls so far, it may also feel a cultural impact for friends to operate the game with male characters.Because of this opportunity, Marty investigated the proportion of men and women in the game and started to write a "research paper".This article was published in the Washington Post, which caused attention.
Gamers who do not set up female characters will be "fines"!What's more?
In the "Research Paper", Marty's game "Jetpack Joyride" and "Temple Run", which helped his parents, investigated the game app that can enter the TOP50 on the iTunes rankings, thus reaching his own conclusions.
In TOP50, the first and most obvious feature is that the protagonist of the game is basically male.In the game, although the type of non -human animal and plant as the protagonist also accounts for a certain percentage, almost 98%of the game exists in various forms to reflect the character's image character, and as the protagonist.
On the other hand, there are about 46%of the games that set the role of the girl protagonist, so overall the game is still "male society".
The more extreme phenomenon occurs in the user's capital investment.In TOP50, 90%of games with young characters are free to play, but only 15%of the girly -type games that can play for free.In "Temple Run: OZ" in collaboration with Disney, Marty spent an additional $ 29.97 in order to choose a girl as the protagonist.What is interesting is that about 60%of the users of this game series are women.If the game design is closer to women, maybe this work can still get better popularity.
In addition, she is dissatisfied with the female character Emotika Diva purchased in "Super Falling Fred", which is dissatisfied with the female character bought by the US dollar because the character that spends money has no charm.
"Only through the method of curriculum can you choose a female character. Such game manufacturers should be" fines'. "At the end of the article, Marty believes that players who like to choose a female character like she can not be used by the game merchant to use the correct attitude.If you treat it, then they may feel that this game is not worth playing.
Although this article reflects the problem of differences between men and women from a broad sense, from the strategic level of merchants, I believe that their opinions are also worthy of the attention of major game companies.
Making games from a female perspective will open up a new path
Today's game apps such as smartphones and other platforms are defined as types that "can play casually anywhere".Due to such a popular background, the number of female players is also increasing.Last year, based on ESA (Entertainment Software Association), about 48%of the domestic TV game players in the United States are women, and "young people under 18 years old like to play games more than women over 18 years old."Troubleshoot the topic.
Therefore, even from the market level, it cannot ignore female players.Matty expressed his dissatisfaction with the game industry of "male society", but at the same time, she also praised the "The Hunger Games", which can choose a teenager and a girl character for free.So on the other hand, if you stand from the perspective of women to make games, then maybe merchants can also find a new business path.
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