2025-02-06 19:31:44|Myriagame |source：minecraft skins
On March 30, at the Tencent Annual Interactive Entertainment Conference, the person in charge of the Raven Studio of the Acting Avian Person personally brought the latest version of the "Call of Duty Online" to the player, and Xu Guang, assistant general manager of Tencent Game Shooting Game Products DepartmentAt the same time, it also introduced the operation and event development of "Call of Duty Online" in 2015. A large national "Call of Duty Online" large -scale event was slowly opening.After careful polishing "Call of Duty Online", it is about to be displayed in front of the public with a new attitude. At the same time, it also brings important changes that cannot be ignored for the shooting online game market and even the entire industry.
Raven Studio attended the press conference with the person in charge of Tencent
[Experience change: Change the player's shooting game experience]
In the current domestic shooting game market is severe homogeneity and the overall game market is squeezed by other types of games, "Call of Duty Online" has obviously separated from other products on the market with its unique game experience.EssenceFor example, in the upcoming latest version, players will turn into a full -deputy "fearless soldiers" after using the combination skills, sweep the Quartet with hand guns, and in the new hero operation, the TF141 special team member """Soap" explores the story of the story unique to "Call of Duty Online".
Whether it is the use of killing skills, the use of modern weapons, or the wonderful plot that inherits the self -stand -alone series but completely independent and original, or the global "PVE Iron Triangle" model, it is a bold change of the past traditional shooting online game experience.EssenceObviously, whether it has been surrounded by the "Call of Duty", the 11th -generation stand -alone works (the DLCs of each generation are not included), or Tencent, which has a number of successful shooting online games in your hands."Call of Duty Online", a key product that promotes both sides to reach strategic cooperation, can truly bring revolutionary changes to the shooting game experience of Chinese players.
"Call of Duty Online" new hero action level: distant bridge
[Competitive change: Change the COD series of e -sports pattern]
As we all know, the "Call of Duty" series has long been associated with e -sports for many years. There are countless events held around the world every year, and there are also some influential global professional events.However, since the birth of the "Call of Duty" to this day, the eleven -generation stand -alone works have been released. Different players have a completely different choice for the game versions I hope to use during participating in the "Call of Duty".The differences in the region show a completely different trend.In fact, this is also the "problem" coexisting of all e -sports events based on clicking the game work -the iteration of the version, which is unified with the version required by the competition, seems to be contradictory.
Globalization of "Call of Duty Online"
The emergence of "Call of Duty Online", and a series of successful holdings of "Call of Duty Online", is expected to open a new idea to solve the above problems -as an orthodox online game of the "Call of Duty" series seriesContinuation, "Call of Duty Online" can continuously expand new content through version updates on the one hand, and at the same time, it can ensure that all "Call of Duty ONLINE" uses a unified version.
In addition, the National Championships, which is positioned in the national e -sports and served as the TGA Grand Prix trials, and the two "Big Players Kick Season" are closer to the popular players and entertaining.It also indicates that in the future "Call of Duty Online" In the construction of the e -sports competition system, it is bound to adopt a "dual -track" route with high -end professional events and mass entertainment events.The route is the way to really absorb more players to enter and pay attention to e -sports.
"Call of Duty Online" TGA Grand Prix scene
[Marketing change: Change shooting game communication mode]
After having high -quality products, in the marketing and brand communication links, "Call of Duty Online" also made many aspects of effort and practice: On the one hand, national e -sports events involved in spreading at the beginning of the product.To a large extent, the player's participation and initiative.On the other hand, through the cooperation with the star of "Captain America" Chris Evans, "Wang sledgehammer", Bai Ke, and "National Father -in -law" Han Han, etc., at the same time, the potential user base of the outside world and the potential user group that has not yet entered the game has not yet entered the game.The cognition of "Call of Duty Online", at the same time, deepen the brand cognition of "Call of Duty Online" as the most influential IP "Call of Duty" orthodox online game under the vision.Evans joined cooperation
What's more worth mentioning is that in the process of cooperating with celebrities, "Call of Duty Online" also changed the past process -based business cooperation model.Let the stars and ordinary players "integrate".For example, Bai Ke and the player team participated in the show competition, and Han Han personally set up a team to participate in the official competition of "Call of Duty Online" -although the "father -in -law" team participated in more because of his personal preferences, every like him like himThe "old soldiers" that have many years of experience in the "Call of Duty" series of "Call of Duty" may make a choice, but it is undeniable that the good event platform and competitive environment provided by Tencent, as well as the practice of competing for celebrities and ordinary players to compete with ordinary playersThe full support given is an important prerequisite for the stars to take the last step.
Han Han personally led his team to participate in the official event of "Call of Duty Online"
From the gaming experience, to the e -sports event, to the way marketing and communication, "Call of Duty Online" is changing the history of many years from multiple dimensions, but it has been lacking in the Chinese shooting online game market.Whether these practices and Tencent's approach can be more widely recognized, and whether it can open up a brand new world in the very mature shooting online game market, it is worth seeing all those who are keen and concerned about shooting games.
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