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The counts were cramped, and how did the game anchor be worth tens of millions?

2025-02-06 20:46:34|Myriagame |source：minecraft skins

When a reporter called me, a gaming anchor named "Ruofeng" was said to have reached 20 million yuan per year.I was a bit staggering -now it's so expensive!

In fact, there is nothing to be surprised. Turn over the publicity information of the game live platform. The annual salary of tens of millions of years is not news.I have watched the popular anchors who have been popular in recent years, showing that the annual income has exceeded 10 million yuan.

Many friends asked, why is the game anchor be worth tens of millions?

In fact, the more noticeable issue is not the income of the game anchor, but in this way, how does the game live broadcast platform make money?After all, in addition to paying wages, the operation of the platform is also extremely "burned", and the game live broadcast looks like a very niche market.If you think from another angle, it is not difficult to understand.

What is the game live broadcast platform?In layman's terms, it is a vertical network video site with the theme of games.Since it is a video website, it is well understood.The platform's operating models are similar. The difference is that traditional video websites purchase a large number of film and television drama copyrights as the source of content, while the game live broadcast platform purchases game anchors programs to attract users.The former is the finished product, and the latter is "someone has the finished product"; the former has long been high to the sky -high price of one million yuan, and the latter is not expensive at the annual salary.

Good film and television dramas and good game anchors can bring the same interest: fan economy.Especially the game anchor, whether it is a professional -level or flower bottle -level, has a huge fan group to support it behind.And one more thing, the profit model of the game live broadcast platform is clearer than video websites.Most video websites are unwilling to pay, sharing and update are their core demands on online video.

The game live broadcast is different. It has the "appearance" of video websites and the "heart" of online games. Its user group and online game players overlap high, as well as the consumption model.Watching the live broadcast on the platform, you can choose freely, the anchor's commentary and performance are exciting.Free travel and props paid, this is the profit model of game live broadcast.I occasionally went to "hold a personal field" and found that there were people who were really willing to spend money.If you choose a barrage mode, the virtual props such as flowers and sports cars on the screen will almost cover the anchor.You know, this is to buy money.This is a reason to send a flower basket to a rich person when watching the show.

The clear profit model has led to the continuous improvement of game anchors.The owner of the game live broadcast platform is holding Xiao Jiujiu in his heart. These fans are not highly adhered to the platform. When you look at the program, the show was originally for the anchor.It's gone.It is necessary to stir up the price of the game anchor, so that there is a chance to become "exclusive", so that it can attract a large number of fans, and the days of other platforms are not good.

However, the popular game anchors can not be used to break. The large number of fans they bring, and the platforms must find ways to divert to other anchors, and they must make their own exclusive programs, and eventually make the fans of the anchor into the fans of the platform.To achieve this step, we still need to learn from the sports channel to introduce the best game competitions and various game videos. Finally, the "platform is popular because of the anchor" to "anchor red because of the platform."

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