EA acquires TRACAB tracking technology to create a more accurate sports gaming experience

2025-02-06 22:00:25|Myriagame |source：minecraft skins

EA announced today that it has acquired TRACAB’s advanced tracking technology to help its EA SPORTS series of games create a more accurate and accurate experience.The company has reached an agreement to acquire Tracab Technology Corporation, which is a leading company in the field of advanced sports optical tracking and analysis solutions.This will be extremely beneficial to the future game of EA Sports. EA plans to use the powerful features of TraCAB technology to use advanced artificial intelligence, machine learning, and real -time sports data to create realistic animation effects, bringing a lifelike experience and close to real sports events.

“Our EA SPORTS games are gradually becoming a vivid and vivid sports simulation work. TRACAB’s cutting-edge technology and expertise in real-time data acquisition and analysis will help us enhance realism, immersion and participation in all gaming experiences,” said Cam Webber, president of EA SPORTS.

While acquiring related technologies, EA SPORTS is looking forward to how to apply TRACAB technology to games, thinking about how to use the company's philosophy to build the EA SPORTS application into the world's leading interactive sports platform.EA said the acquisition is expected to be completed in the first quarter of fiscal year 2026.The company's sports games have always been extremely popular, and EA Sports College Football 25 was a big success as soon as it was launched.

“Add to EA SPORTS marks an exciting new chapter for TRACAB Technology. Our mission is always to expand the boundaries of sports data and analytics, and with EA SPORTS’ strong resources and innovative vision, we believe in being able to serve sports fans around the worldCreate a more immersive and dynamic experience,” said Martin Brogren, general manager of TRACAB Technologies.

For those who are not familiar with the Tracab technology company, the company's technology uses the frequency of 60 Hz per second to track almost everything that happens or on the court.This means that 600 million data points will be generated per game and 65 unique data points will be generated per player and referee.It does this by capturing real-time bone data for 21 joints per body on the court.

This brings players a new sense of reality, helps to achieve more dynamic animation effects and real-time simulation, and is extremely beneficial to EA's development of new sports games.

In addition to the games produced by the company, the combination of game engines with TRACAB technology is designed to provide fans with new opportunities to produce exciting highlights and predict simulation content and upload them to the EA SPORTS app.

Currently, the EA SPORTS application is only available in Spain, but there are plans to promote it to other parts of the world.

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