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Microsoft responds to "acquisition of Activision Blizzard's earnings not met expectations" report said th

2025-02-07 01:49:17|Myriagame |source:minecraft skins

Microsoft responded to an article that said the acquisition of Activision Blizzard did not bring the company the expected benefits.Microsoft denied the statement in the article in a statement.

In October 2023, Microsoft completed the acquisition of Activision Blizzard.Microsoft spent $69 billion, the largest such deal in the history of the gaming industry.A few days ago, The Information published an article saying Microsoft was disappointed with the outcome of the acquisition.Microsoft responded quickly, trying to deny the news.

微软回应“收购动视暴雪收益未达预期”报道称消息不实

· Reports from The Information

The information from editors of The Information comes from Danny Fish, who manages an investment fund that holds a variety of assets including $800 million worth of Microsoft stock.

According to these reports, Microsoft originally expected a greater increase in revenue in the Xbox division.

Its expectations are mainly focused on games such as Diablo 4 and Call of Duty: Black Ops 6 that can significantly increase the number of subscribers to Game Pass.The article points out that these expectations have not been achieved.

Microsoft also hoped to launch large games on the Game Pass platform, which would prompt other industry leaders to offer their games on the platform as well.But other companies are not interested in this, especially considering the price given by Microsoft.

Microsoft originally planned to bring 100 million subscribers by 2030, but it now seems that this is no longer realistic.There were only 34 million subscribers a year ago, and the company failed to achieve its growth target for two years.

Microsoft had expected an increase in Azure server rental revenue, but Activision Blizzard still chose to use Google and Amazon's competitive platforms.

·Microsoft's response

Microsoft responded quickly to the article, publishing a statement denied the content.

Since mid-2023, revenue in the Xbox unit is expected to grow by more than 60%, with much of that growth attributed to Activision Blizzard.

In addition, Microsoft CEO Satya Nadella said that the Xbox ecosystem currently has a record number of players, and the release of Call of Duty: Black Ops 6 has led to a record increase in the number of subscribers to the game pass.

Microsoft also denied the statement in the article that they are considering withdrawing from the gaming market in 2021.The company also promises there are currently no such plans.

So the question is: Who should I believe? It is worth noting that revenue and user growth in the ecosystem are just the result of Activision Blizzard joining Microsoft.Although Microsoft claims "record growth in gaming passes," it doesn't offer any specific numbers, so it's hard to tell whether the $69 billion spending is wise.

It is worth mentioning that on January 29, Microsoft will announce its financial results.If the company did not emphasize the current number of subscribers for the game pass by then, it might be a bit of a problem.