Microsoft's acquisition of Activision Blizzard is ineffective to attract more players to subscribe to

2025-02-07 01:51:55|Myriagame |source：minecraft skins

Recently, foreign media The Information published an article saying that after Microsoft spent a lot of money to acquire Activision Blizzard in 2022, its gaming business has not achieved ideal results.

Microsoft hopes to attract more players to the subscription service through this acquisition and promote more games to join.Some sources pointed out: "Several studios in the industry have rejected Microsoft's proposal."

Even with Microsoft's generous expenses, industry-leading studios are not interested in adding games to Game Pass, and the market's recognition of the value of Game Pass services has also decreased."The performance after the acquisition was disappointing," said Denny Fish, an investment manager who manages Microsoft's stock.

Microsoft had planned to reach 100 million subscribers by 2030, but as of February 2024, there were only 34 million subscribers.In the past two years, Game Pass's growth index has not met expectations.Last year, Microsoft adjusted its subscription service projects, and in addition to the price increase of each package, it also launched a new XGP standard version.

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