Analyst: Games that use XGP will lose up to 80% of their first sales

2025-02-07 02:11:18|Myriagame |source：minecraft skins

According to Christopher Dring, editor-in-chief of foreign media gamesindustry.biz, games on the Xbox Game Pass subscription service may lose up to 80% of their first sales.

During a Q&A session on the InstalBase forum, Dring expressed his views on the impact of Game Pass on the market.

He said: "From experience, games that join Game Pass may lose about 80% of their expected sales. If it is a mainstream masterpiece, that number will be a little less, but generally speaking... look at Hellblade 2sales, or rankings for India’s Lottery Ark, or even Starry Sky. Game Pass obviously hurts sales of these games on Xbox.”

"But if the game is multi-platform, then Game Pass might be favorable. Because the surge in players on Xbox could have a huge impact on sales on PlayStation."

Dring went on to say he felt "contradictory" about the effect of the subscription model, saying it was highly dependent on the genre and category of the game, "try releasing an indie game on Xbox now without Game Pass..."

"But in fact, in 2024/2025, it's very difficult to get people to play your game. And the subscription service can make the game appear in front of a lot of people. We know there are a lot of players who only play Call of Duty. If these playersCall of Duty was obtained through Game Pass this year, and they took advantage of this opportunity to try some Game Pass games that they didn't originally play... It's hard to say that this is not a good thing."

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