EA once planned to make Dragon Age an IP worth $1 billion

2025-02-08 22:13:53|Myriagame |source：minecraft skins

The failure of "Dragon Age 4: The Guardian of Shadow" may always determine the fate of the Dragon IP.Although fans are unhappy with the recent treatment of the IP, EA also wanted to build the Longteng series into an IP worth $1 billion.

Recently, former BioWare senior producer Mark Darrah revealed that EA planned to build Dragon Age into a $1 billion IP in 2016, and EA believes that the series can achieve this goal.

In the new Mark Darrah video, he discusses the 30-year development of the Dragon Age series.Darrah reviews the different stages of the series and points out that EA's goal is to launch a larger game in 2016."EA wants to make the Longteng series bigger and stronger, hoping it will become a billion-dollar IP," he said.

EA hopes Dragon Age becomes a billion-dollar IP, and Darrah’s mission is to develop a route to achieve that goal.At that time, his idea was to launch one Longteng game after another.The new work of "Dragon Age", code-named "Joplin", was originally scheduled to be released after 2016, and there will be two sequels, each of which will be released 18 months after the previous work was released.

Darrah said that it would have been close to the goal, but unfortunately EA began to pursue the trend of instant service and poured development resources into the development of "Mass Effect: Andromeda" and "Anthemum".In fact, the "Dragon Age" series has already stepped aside. It was not until 2024 that the new work of the Dragon Age 4 of the Dragon Series was released and failed.

EA's dream has not come true because it has not seized the opportunity.Warner Bros. also hoped that Suicide Squad would become a big IP, but the result was that the work caused $200 million in losses.

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