SweetBaby: Games should focus more on diversity rather than profits

2025-03-27 20:53:41|Myriagame |source：minecraft skins

Sweet Baby Inc is a consulting company focused on helping gaming companies ensure content "diversity, fairness and inclusiveness". Recently, the founder of the company, Kim Belair, said that the gaming industry should focus more on diversity rather than profits when using AI, and put diversity and inclusion above profits.

Recently, Belair pointed out at the GDC 2025 conference that game company shareholders often get all the credit after the game is successful, while the employees who develop the game are ignored.Therefore, Sweet Baby Inc hopes that the industry can reduce its focus on game development profits and invest resources in AI narratives, improving tolerance and empathy, rather than directly replacing existing manpower to focus on profits.

However, many players believe that Belair wants to use AI to promote the controversial DEI elements in 2024.Netizens believe that if the game is not developed with profit as the goal, but simply uses AI to increase DEI content, it will be of no help at all, let alone AI cannot have empathy at present, and all the requirements are fulfilled through instructions.

“I wonder where their empathy is when every game they come into contact with makes the studio go bankrupt” “So this is arguing for paying less or a reduction in the number of employees who get paid” “How to make AI models empathetic?” “Maybe AI can replace their jobs”

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