SIE has a team that specializes in finding high-quality potential stocks

2025-04-02 21:15:48|Myriagame |source：minecraft skins

"Star Blade" was one of the best-reputable works in the game with PlayStation last year, and was hailed as one of the best AAA-level works in South Korea.The strength of the developer Shift Up should not be underestimated, but PlayStation also has a great contribution to the popularity of "Star Blade".In fact, SIE and their team have a dedicated team that does one thing every day - dig up those good games that have not been discovered in the world and make them famous.

Recently, Phil Rosenberg, senior vice president of Global Partner Development, announced that he was retired, and he worked at the company for a full 20 years.Before leaving, Sony gave him an exclusive interview and talked about how his team picked out those potential stocks.Rosenberg was very satisfied with his content venture capital team and praised them for their fierce vision.

"The Content Ventures team led by Christian Svensson. No one in the world is better at discovering hidden gems and fostering emerging companies that most people may not have noticed. The team worked with Annapurna Games early on to develop games like Stray. The same approach has prompted us to support games like Genshin Impact, Black Myth: Goku and Star Blade."

There is also a "Chinese Hero Plan", which is also a big deal made by this team.They supported the game "Lost Souls". If it weren't for PlayStation alone, the game would probably be gone.

Needless to say, the team will continue to work with smaller, relatively unknown studios to support potential projects, which is a treasure for Sony's gaming department.

SIE.blog: How does your team collaborate on discovering excellent new game series and works? Many good games seem to emerge out of thin air.What is the "secret" to create a successful IP?

For example, in our Global Partner Development and Relations Division (GPDR), there is a content venture capital team led by Christian Svensson.When it comes to digging hidden gems and supporting emerging companies that most people may not have heard of, no one in the world can do better than Christian and Shawne Benson.They are strongly supported by third-party account management teams and partner development teams, often the first pioneers to get involved in projects.

[This team] worked with Annapurna Games very early on to launch games like Stray.The same strategy also makes us support works such as "Genshin Impact", "Black Myth: Wukong" and "Star Blade".

Our team is passionate and courageous to explore.We are now spending a lot of effort to expand the global market.Through all the teams at GPDR, we are fully supporting consumers and projects.There are so many creative ideas outside.From strategic planning to esports to developer support, we work closely around content and engagement.Recently we launched the Middle East North Africa Hero Project, which complements our previous Chinese Hero Project and Indian Hero Project.Our idea is that if a community can participate in the PlayStation building—mainly by helping creators bring their games to market—then the community will be passionate about PlayStation.

But I have to tell you the truth. When I first started working in this industry, I didn’t realize the value of IP.For me, my work at that time was more about "negotiating a deal" or "the art and science of transaction relations."I don’t understand the importance of establishing strategic partnerships around core IP and the healthy development of our platform.

It was not until we started working on PS4 that I suddenly realized.

It is really important to learn how to manage a portfolio and bring multiple IPs to different types of players.I think the biggest lesson is: in GPDR, our business role is to revolve around IP, make every effort to clear obstacles for creators and let their works be delivered to consumers smoothly.I hope Sony Interactive Entertainment and PlayStation can help you get along with it.

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