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"GTA6" will only launch promotion when it is about to be released

2025-04-04 22:22:44|Myriagame |source:minecraft skins

Take Two CEO Strauss Zelnick confirmed that GTA6 will have a shorter promotional window, and promotions can only be launched when the game is about to be released to keep people looking forward and create more heat.

《GTA6》只有临近发售时才启动宣传

“We found that a better approach is to provide marketing materials when the release window is relatively close…that’s exactly what we’re trying to do.”

This approach aims to maintain players' sense of expectations while concentrating on creating greater popularity before release.Strauss Zelnick believes that it will be better to provide marketing materials when it is released, compared to the promotion that is long in advance, which is also the direction they are currently trying.

《GTA6》只有临近发售时才启动宣传

It is worth mentioning that starting from April 1 this year, the market promotion and distribution expenses in this fiscal year have increased significantly, which should be closely related to "GTA6".

The first trailer for "GTA6" was released on December 5, 2023. More than a year has passed. Netizens speculate that the second trailer may be released in April this year and the third trailer will be released in September.

《GTA6》只有临近发售时才启动宣传