Big news!SBI is rumored to be abandoned by Sony and cancel multiple game cooperation projects

2025-04-04 22:57:53|Myriagame |source：minecraft skins

Gamers have been suffering from SBI (political correctness company Sweet Baby Inc) for a long time, but it seems that good days are coming.According to foreign media That Dark Place, SBI was abandoned by gaming giant Sony and several cooperation projects were cancelled.

Sony allegedly has begun canceling contracts with controversial narrative consulting firm Sweet Baby Inc., a verified insider revealed in an interview with Gothic Therapy YouTube channel.

The person familiar with the matter who provided accurate information to Gothic Therapy host Masterof TheTDS and Writing Raven claimed that the layoffs were not random acts, but intentionally and targetedly terminated the under-development project containing Sweet Baby Inc.

Sweet Baby Inc.'s control over the gaming world may be declining

Over the past year, Sweet Baby Inc. has received increasing attention for its role behind the scenes in some of the most controversial projects in recent gaming history.From Suicide Squad: Kill Justice League to Marvel Spider-Man 2, their marks are all over the script, characters and overall tone.

SBI once proudly claimed to center on "marginalized voices", but players repeatedly pointed out that what they are really doing is to homogenize content - sacrificing the risk, sharpness or authenticity of content to cater to the bland moral preaching and identity.Kim Belair even talked about the reason she founded Sweet Baby Inc.: She was dissatisfied with the ability to choose the protagonist in a game like Mass Effect 2, and expressed her hope that everyone can experience her specific choices.

SBI official website lists cooperative games

"GamerGate 2" is in a strong sport

This rebound has evolved into what many now call “Player Gate 2”—not a simple recreation of the initial controversy, but a broader cultural resistance to activist consulting firms, DEI (diversity, equality and inclusion) mandates, and corporate interference with creative narratives.

Sweet Baby Inc has become the representative of the movement—not because they are the only ones who do it, but because they are the most outspoken about their goals.And the players also voiced their approach.

Now, with the latest leak pointing to Sony, the movement may be chasing its first real victory in the industry.

SBI's "God of War" project is rumored to be cancelled

According to insiders of Gothic Therapy, one of the cancelled projects may be a follow-up to "God of War: Ragnarok".The source couldn't confirm whether it was a DLC, spin-off, or a full sequel with Atreus/Loki as the main character - only knowing it's related to Sweet Baby Inc, which Sony may have cancelled.

This is important not only because of the importance of the series to Sony, but also because Sweet Baby Inc has publicly admitted to being involved in God of War: Ragnarok.If the sequel is affected similarly, its cancellation would be a major blow—and possibly a clear sign that Sony no longer views radical company narrative consulting as a value-added service.SBI's involvement in the production of "God of War" led to ethnic exchanges of religious figures in Norse pagan mythology, and a large number of Kratos sitting there reflecting on his "toxic behavior."

Similarly, SBI also participated in the consultation of Marvel Spider-Man 2, a game that tends toward social justice causes and identity politics, including cultural appropriation, teenage sexual orientation, and even has a complete task to play a black deaf woman in a Spider-Man game….

There are even chilling lines like Harry Osborne’s proud claim that he “sets up a diverse board to ensure we are on the right track”.

The end result is that Marvel Spider-Man 2 sales are 50% lower than the original Marvel Spider-Man on PS4.

The studio may be quietly cutting off contact

Sony reportedly canceled several games under development in recent months, but no official explanation was made.Some or all of these projects are related to Sweet Baby Inc, a claim that adds credibility to insiders’ claims.This also raises the question: If Sony quietly cuts off ties, how many other studios are ready to do so?

If working with SBI means alienating players and destroying the series, game developers may think that the superficial image of "inclusiveness" is no longer worth it.Curation tools like "Sweet Baby Inc. Detected" have been created to allow players to actively avoid games in which SBI is involved.

Warnings that the industry cannot ignore

SBI founder Kim Belair recently said on GDC that artificial intelligence (AI) should be used for "empathy and inclusion, not profit", a remark that has been ridiculed online by many people.But if this Sony rumor is true, it might be more than a joke—it could mark the end of Sweet Baby Inc’s unrestrained influence.It's too early to announce the company's end.But if this rumor is true, it means that the situation is getting better and the player's voice is being heard.If large studios start to withdraw narrative consultants who prioritize ideology over storytelling, the message is clear: rewrite the game and the player will rewrite your future.

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