Unity's new CEO: Never thought the meta-universe related content was successful

2025-04-06 20:55:52|Myriagame |source：minecraft skins

Unity has not had a good time in recent years, largely due to its former CEO John Richtillo.When your business relies on, uh, developers, calling developers a "fucking idiot" doesn't seem wise, but it's nothing worth mentioning compared to the runtime charges Unity had planned to launch.The program will allow game makers to pay for the number of startups of their games.

The response to the runtime fee was first shocked, followed by unanimous anger, which forced Unity to make a complete concession, and Richtillo also resigned.Now, the task of restoring the company’s image and winning back the favorable impressions of some developers is on new CEO Matt Bromberg.Recently, he has given a series of interviews and said something very reasonable, such as "You can't run a business that goes against your clients. That's ridiculous."

In an interview, Bromberg was asked about the metaverse.

"I was never a staunch believer in the Metauniverse during that time. I'll tell you why: As a game maker, I've experienced all those new platforms and just thought they were bad. I was like, 'This looks like the game we tried to make 15 years ago. It simply couldn't be a sustainable consumer experience.' All kinds of Metauniverse companies - I'm totally confused by them."

Bromberg then distinguishes between what Mark Zuckerberg describes, and large real-time service platforms like Rob Less and Fortnite, often (in my opinion, wrongly) called the Metauniverse.These gaming experiences with millions or even tens of millions of players “To some extent, it’s a fundamental feature of the current video game industry – 80% of people are deeply involved in this experience they’ve been playing for years.”

He is right: a recent speech at the game developer conference estimated that 92% of PC gamers spent their time on games that have been launched for more than two years.Bromberg believes that one of the biggest challenges now is to convince players to try new things, “But I won’t confuse the failure of the metaverse with the lack of sustainability of large real-time service games.”

As for all the meta-universe-related devices, like the headsets and handles we obviously have to wear all day, Bromberg commented mercilessly on something we saw: But he thinks it's only a matter of time before some kind of augmented reality glasses appear in a suitable shape.

Bromberg said: "Put the stupidity of some meta-universe-related things aside. To some extent, the future will be linked to the widespread adoption of peripheral devices by the public, or perhaps the word ‘peripheral’ is a bit outdated, but it refers to new devices. I believe in augmented reality technology very much... I have no doubt that everyone will wear AR glasses in a few years. The combination of artificial intelligence and voice makes it very easy to interact with this device, and the current battery life can also meet the needs, and the ability to superimpose information and services in front of you is obviously going to be explosive.

"When we look back at the moment, it will feel that it's old-fashioned when we think of always taking our phones out of our pockets and doing all kinds of things. But it will take a long time to make these devices truly widely accepted by the public because everything has to be perfect. But once it is accepted, it will be popularized quickly."

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