Nintendo executive responds to high Switch 2 pricing: It has nothing to do with tariff policy

2025-04-08 20:14:42|Myriagame |source：minecraft skins

At last week's Switch2 launch conference, Nintendo's pricing strategy caused a shock to the market in addition to showing off its new consoles and game lineup.The price of $449.99 is a sharp jump from the release price of $299.99 of the early 2017 Switch.Some analysts believe that some of the price increase factors may be related to the uncertainty of the Trump administration's tariff policy - especially coincidental that on the day of the Nintendo press conference, Trump announced a new round of comprehensive tariffs on China.

But Nintendo President Doug Bowser emphasized to the author that tariffs do not directly affect the initial pricing."Please view the tariff announcement on April 2 separately. No previous tariff policies have been included in the current pricing system." He made it clear in an interview the day after the press conference.

Although the official denies that initial pricing was affected by tariffs, the impact of the new policy on April 2 has begun to emerge.Just two days after the press conference, Nintendo announced the postponement of the Switch2, which was originally scheduled to start on April 9, on the grounds that it is necessary to "evaluate the potential impact of tariff policies and changes in the market environment."At present, the new pre-sale date has not been determined, and it is not known whether the host price will be adjusted."The news just announced that, like many companies, we are actively evaluating the possible impact," Bowser admitted.

Faced with the question of the real reason for the high pricing of Switch2, Bowser listed the upgrade features of the new host as follows: a larger LCD screen, a stronger hardware core, a Joy-Con controller that has been "expanded and redesigned for durability", a built-in GameChat social function layer and other innovative designs.

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