Microsoft Xbox ignores Korean localization and causes controversy, Korean players collectively express dissatisfaction

2025-04-17 21:49:59|Myriagame |source：minecraft skins

As the fourth largest game market in the world, South Korea has shined on the international game stage in recent years with works such as "Pinocchio's Lies" and "Sword Star".However, just as manufacturers such as Sony and Nintendo continue to increase their investment in the Korean market, Microsoft Xbox has repeatedly ignored the local support for Korean language, which has aroused strong criticism from local players and the media.

The latest report from the Korean media Global Economic News pointed out that Microsoft's continuous absence of Korean support in first-party masterpieces such as "Starry Sky" and "Sowed" has formed a sharp contrast.What is particularly hard for players to accept is that although "Starry Sky", which is regarded as the signature work of this generation by Microsoft, has been widely marketed in South Korea, the final release version has not provided Korean localization at all.

What is even more puzzling is that the official previously explicitly promised to support Korean "Oath", which has also been recently revealed that the Korean version may be cancelled.When the media asked Microsoft about the Korean support program for "Outside World 2", the reply was "No relevant plan yet."

Industry insiders pointed out that this neglect is extremely incompatible with the status of the Korean game market: South Korea is not only an incubator for emerging studios such as Shift Up and Neowiz, but also one of the most active player communities in the world.Sony and Nintendo both list South Korea as key markets and continue to invest localized resources.On the other hand, Xbox's strategic deviation may lead to a continued decline in its influence in South Korea.

"This is not only a language support issue, but also reflects Microsoft's lack of emphasis on the Asian market," said local industry observers.As the international influence of the Korean game industry continues to increase, if Microsoft continues to do this strategy, it may miss important market growth opportunities.

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