"Borderlands 4" Developer President Apologizes for Real Fans to Spend $80 for Remarks

2025-06-01 21:19:44|Myriagame |source：minecraft skins

Previously, Gearbox President Randy Pitchford apologized for his remarks that "real fans are willing to pay $80 for the game." Recently, he posted a long article to apologize again.Pitchford said his statement was misunderstood and reiterated that he did not want anyone to pay more than he could to the game.

Pitchford pointed out that his initial statement about "real fans" was in response to a netizen who was worried that Borderlands 4 would rise to $80.He said that he used improper words and used real fans to express misunderstandings, which led to the outside world that he did not respect the player group enough.

"I'm sorry for the misunderstanding. My intention is to tell you that I don't want anyone to pay for the game beyond its reach. I always adhere to this philosophy and hope that players can feel the best value for money no matter how much they pay. The reality is that one player warned me that if Borderlands 4 is finally priced at $80, the game will fail. I tried to explain that this was not something I could decide, and if the price really goes up $10 (this is a trend in the game industry), it doesn't matter, Borderlands 4 will succeed, because it's a great game and many fans will see its value and want to buy it."

"I tried to simplify the expression with the word 'real fans', and it turned out to be angering some people. I found it to be exaggerated, as if I was making some big statements (actually not-I just wanted to help people who really worry and care about us), and I could see that someone misinterpreted it as if I was slighting the player community (which was bad because it wasn't what I meant at all, and it didn't reflect what I really thought)."

Pitchford further states that as a creator, he is reluctant to see the price of the game rise because it will affect the audience.But he also understands that industry and economic trends are driving up game prices, and developers must balance costs with the sustainability of content creation in order to provide players with amazing content.“Anyway, my duty is to try to entertain the masses, and my first priority is to work hard to add some happiness, happiness and creativity to the world,” he said.

"Borderlands 4" will be released on September 12, and will be available on PC, PS5, XSX|S and Switch 2.

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