From a dead project to a Steam hit: The way to counterattack of "PEAK"

2025-07-10 20:18:24|Myriagame |source：minecraft skins

After three years of development of "The Adventure of Crab", the independent studio Aggro Crab was forced to suspend its sequel due to a break in funds.At the time of the trough, they joined forces with Landfall Games to launch a one-month "Game Development Marathon" to transform the original open world concept into an absurd Boy Scout mountaineering game at a 17-hour intensity per day in a Korean B&B.

This $8 priced "PEAK" unexpectedly became the biggest dark horse this summer: its sales exceeded one million in the first week, and 4.5 million copies sold in one month, far exceeding the 500,000 copies of "Crab Treasure Hunt" in three months.

The secret to its success lies in the clever integration of the climbing mechanism of "The Legend of Zelda" with multiplayer cooperation gameplay, and the magic emoji character design, which triggers the host and players to play with memes wildly.

The sudden success caught the team off guard - the server was once crowded, and the emergency patch actually led to a full crash.The small project originally used as a "creative adjustment", now forces the two studios to adjust their strategies and devote all their efforts to content updates and multi-platform expansion.This unexpected journey that started with hot spring chat and became a homestay development proves that sometimes putting down business burdens can actually touch on the real creative PEAK.

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