Nearly 20% of new Steam games in 2025 use generative AI, which is amazing!

2025-07-16 23:47:18|Myriagame |source：minecraft skins

Recently, Totally Human Media CEO Ichiro Lambe released a report saying that about 20% of all new games released on the Steam platform in 2025 have used generative AI in some way or form.

Ichiro Lambe's report analyzes how generative AI is used in recent games and how many games on the Steam platform use generative AI.

Lambe used the Steam API to discover that among the games released this year, one out of every 5 games uses generative AI in some form.Data shows that 60% of AI applications focus on generating visual materials, such as backgrounds, models, etc.Other application areas include audio generation, marketing and promotional materials, text and narrative generation, and code and game logic development.In addition, research has also found that AI is also being applied to conventional gameplay.

The report mentioned that games such as "inZOI", "Comedy Night", "Nyric", and "Bitmagic" use AI to achieve multiple functions during runtime.For example, "Nyric" allows players to "generate 3D scenes through prompt words", while "inZOI" allows players to generate textures or 3D images through text prompts, etc.

Overall, only 7% (i.e. 7818) of games on the Steam platform use generative AI in some way.Although this ratio seems to be low, it has seen a significant increase compared to 1,000 games discovered by Lambe more than a year ago using AI.

As AI applications in studios and game development become more and more widespread, this number seems to continue to rise in the next few months and years.Recently, it has been reported that King is replacing recently laid off employees with the AI tools it has developed.

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