KRAFTON's revenue reached 1.5362 trillion won in the first half of 2025, setting a record high

2025-07-31 21:32:25|Myriagame |source：minecraft skins

KRAFTON held an IR press conference on July 29 to announce its revenue performance in the second quarter and first half of 2025.

According to the consolidated financial report of South Korea International Accounting Standards (K-IFRS), KRAFTON achieved its best first-half results in history, with revenue reaching 1.5362 trillion won and profit of 703.3 billion won.Compared with the same period last year, revenue increased by 11.9% and profit increased by 9.5%.Revenue in the second quarter was 662 billion won and profit was 246 billion won.

▶ Main achievements and future strategies in the first half of 2025

By business segment, KRAFTON's PC revenue in the first half of 2025 was 543.2 billion won, 960 billion won on the mobile side, and 33 billion won on the host/other fields.The growth of the PC side is mainly due to the strong performance of the IP of "PUBG: BATTLEGROUNDS" (hereinafter referred to as "PUBG").Remarkable results have been achieved through enhanced operational strategies such as content diversification and the role growth system "competitor" launched in April.The performance of the mobile terminal is also excellent. Advanced appearance props such as X-Suit have stimulated user activity and significantly boosted revenue growth."BATTLEGROUNDS MOBILE INDIA" (hereinafter referred to as "BGMI") strengthens the exposure of online and offline brands through cooperation with well-known Indian companies, and plans customized marketing content around the local optimization strategy, and continues to expand the local BGMI user base.

In the second half of the year, KRAFTON will carry out high-value cooperation with French super luxury car brand Bugatti and globally renowned artist Aespa, etc., and is committed to creating a cultural experience beyond the game.At the same time, it will further promote the expansion of PUBG IP on different platforms and types.The new God-Online tactical shooter "PUBG: BLINDSPOT" will be released globally at the Cologne International Game Exhibition held in Germany in August, while the new evacuation shooting game "Project Black Budget" is scheduled to be closed for testing in the second half of the year.

▶ Strengthen and incubate new IPs

KRAFTON regards issuance as the core pillar of global IP success and continues to invest in incubating a new generation of IP.According to the five-year medium- and long-term plan released at the beginning of the year, focusing on the goal of "Big IP", the company has launched 13 new game projects and relied on top production teams and development forces to fully promote the project process.

In addition, the company is accelerating the construction of a flexible and scalable second-party issuance (2PP) system.The Rivals Hover League, a competitive project developed by EF Games and centered on vehicles, released a trial demo on July 25, and will launch multiple 2PP projects in the future.Through this strategy, KRAFTON has built a comprehensive issuance system covering internal R&D and external cooperation.

KRAFTON is also promoting a number of measures, committed to building "inZOI (Cloud Ethnicity)" into a long-term global game work.The company's core strategy is to rely on the global issuance system, and to amplify user feedback and build user trust through a customized issuance with the player community-centered operation method and region."inZOI (Cloud Ethnicity)" set a record for the fastest sales of Korean buyout games that exceeded one million, and ranked first on the popularity list in 27 countries in North America, Europe and Asia.KRAFTON will continue to provide comprehensive support to help "inZOI (Cloud Ethnicity)" grow into an IP that is long-loved by users and achieve sustainable growth.

▶ Seize future growth momentum and medium- and long-term development direction

In addition, KRAFTON is also continuing to promote innovation, develop core AI technologies and apply them to gaming services, and is committed to leading the future development of the gaming industry.The company has released the "Orak" benchmarking tool that can be used to evaluate the execution capabilities of AI agents based on the Large Language Model (LLM) in games, and plans to improve the design capabilities of LLM agents based on this.

In addition, KRAFTON and SK Telecom jointly developed post-training technology and applied it to three open source language models with a parameter scale of 7 billion to optimize inference performance.In the future, the company will further apply self-developed training methods to improve the application efficiency and accuracy of AI in complex reasoning games.

KRAFTON is also accelerating the exploration of sustainable growth momentum.After acquiring Neptune, which has the growth potential of global advertising technology (Adtech) and has synergies with KRAFTON in April this year, the company made strategic investments in ADK Group last month.ADK is one of the three major comprehensive advertising companies in Japan and has participated in the production committee of more than 300 animation works.KRAFTON also acquired the American studio Eleventh Hour Games and obtained Last Epoch, one of the representative IPs of the Action Role Playing Category (ARPG), further strengthening its influence in the global market.

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