Focus on independent game development: 2025 Kaituoxin Game Creation Festival has come to an end successfully

2025-08-06 22:11:30|Myriagame |source：minecraft skins

Recently, the "2025 Kaituo Xin Game Creation Festival" organized by Kaituo Xin, an investment brand under Yingjiao Network, ended successfully in Shanghai on July 27.This event lasts for two days. Thousands of game industry practitioners, developers and game enthusiasts from many countries and regions at home and abroad gather together to experience the infinite charm of the game.

(Photo: Kaituoxin Game Creation Festival)

On the first day of the event, the audience listened to the professional sharing of game celebrities and experienced hundreds of masterpieces under development with different styles. On the next day of the event, after a tense and exciting defense, 8 groups of award winners were born in the final of the college student game creation competition.On this weekend full of love and creativity, game enthusiasts from all over the world experience the infinite charm of the game.

DAY1: "The Journey of the Core" - Big names discuss and see the future

The "Tuxin Journey" sharing forum on the first day of the event, the invited sharing guests include: Haimao Complex, co-founder of Eagle Corner Network, thatgamecompany CEO and Chief Creative Officer Chen Xinghan, producer of God's Balance" KEIZO, producer of "Hundred Days of War" Xiao Gao Hegang, founder of Jikeng Network Simon (Zhao Xia), producer of "Doom Assassin", producer of "Doom Assassin", producer of "Neople's China" Zhao Wei.From their respective professional perspectives, the guests shared in-depth topics such as independent game development and game distribution strategies.

(Photo: Shared by KEIZO guests)

"The Balance of God" producer KEIZO shared the difficulties and problems he encountered in the past twenty years of developing "The Balance of God" and the lessons learned from it with the title "The secrets learned from long-term development to make game development more efficient and interesting".

In terms of improving development efficiency, KEIZO recommends that developers summarize the same processes together, and if the situation allows, they can even be done at one time; on the other hand, KEIZO also mentioned that using the job list (todo list) is very helpful in improving his development efficiency, allowing him to visualize whether the task is completed, and separate the management matters that need to be thought about from all work content, as well as simple "work matters" to prevent the situation where the progress cannot be promoted due to insufficient enthusiasm for production.

At the same time, KEIZO also shared the more interesting secrets it summarized - "Expectations" and "Rewards" can continuously provide players with fun and motivation to continue playing."Can players be expected and excited? When will they be expected?" These two points need to be considered incorrectly when developing a game.

(Photo: Shared by Simon, Chen Xinghan, Haimao Complex guests)

Haimao Complex, co-founder of Eagle Corner Network, Chen Xinghan, CEO and Chief Creative Officer of thatgamecompany, and Simon (Zhao Xia), founder of Mechanical Nuclear Network, shared on "Why support for independent games".

The three first explored the difficulties and confusions that independent game developers face in information, resources, funds, platforms, etc. from the domestic independent game development ecosystem.As a game developer, Haimao Complex and Chen Xinghan combined their early experiences when they entered the industry and also talked about the help they received at that time.

In recent years, independent games have developed very rapidly in China, the overall development of the game market is good, and a large number of excellent developers are also emerging.Because of the past experience of getting help and the wave of witnessing the emergence of outstanding developers in recent years, the three of them have also changed their identities in recent years. They have changed from entrepreneurs to supporters of independent games. Through pioneering cores, thatgamecompany, and BOOOM, they have created more game developers, provided support and help, and built a sustainable independent game ecosystem.I sincerely hope that more developers will join and the player group will join us in the atmosphere of supporting independent games.

(Photo: Shared by Zhao Wei)

NEOWIZ China General Manager Zhao Wei introduced "How to publish PC/console games overseas" based on experience.It covers many key points such as publicity and distribution strategies, media use, PR role, KOL cooperation, event planning, budget allocation, etc., and introduces the research and development and promotion experience of the company's new game "Dream Shape".

He first pointed out that the release of 3A games has four life cycle stages: first exposure, online, festivals, and continuous operation, and requires detailed analysis of the promotional and distribution strategies and resource allocations that should be adopted in PR, KOL, media, and events in each stage based on the theme of each stage.

Among them, when releasing overseas, we need to pay more attention to holiday nodes after the game is launched. In addition to official game actions such as discounts, we also need to reveal the brand through KOLs and media.

(Photo: Shared by guests Fan Zhongliu, Xiao Gao and Gang)

Mr. Gao Kazuo, co-founder of TooKyo Games and producer of "Hundred Days of War", brought a conversation with Fan Zhongliu, DENMU partner and creative director of DENMU, entitled "Why I bet on everything just to develop the crazy game "Hundred Days of War".During the conversation, the two recalled the creation process of "The Hundred Days of War" and talked about why they had to produce 100 endings, as well as the behind-the-scenes of difficulties such as huge text volume and budget exceeding expectations in the production, but insisting on uncompromising.

The two also talked about the differences in the styles of European and American games and Japanese games, and why Kogao and Takashi's games formed a unique style.Xiao Gaohe just mentioned that he is not obsessed with the game type, pays attention to story experience, and puts the key to writing the story on the charm and theme of the character.In the process of creating "The Hundred Days of War", he hopes that the company's screenwriter will give full play to his own advantages and not restrict everyone's creations, and will make "The Hundred Days of War" a complex that combines multiple worlds.As TooKyo Games' first original IP, Kogao and Takashi also hope to continue to polish "The Hundred Days of War", add DLC and new stories, and make a unique game.

(Photo: Shared by YOU SEUNG HYEON)

YOU SEUNG HYEON, producer of "Doom Assassin", shared a sharing titled "Review of "Doom Assassin" development: It would be great if I knew this at the beginning."I reviewed my own development of "Doom Assassin", the problems and solutions I encountered, and the strategies for independent game development.

In the early stages of development, the "Doom Assassin" team decided to make the game centered on the ninja rope mechanics, cyberpunk concepts and immersive stories that appeared in the shooting game "Hundred Battles of the Sky" as the center.However, the initial prototype failed because it was mistakenly acknowledging that good creativity could make a good game, and did not consider the fun, perception difficulty and operation feel.In addition to the core mechanism, there are also problems in the quality of art resources, plot presentation, and level design.After finding the problem, I worked hard to get an excellent follow-up version.

This development experience allowed YOU SEUNG HYEON to summarize the experience of "I'd better know it before I knew it" in how to create a good operating feel and the need for clear direction in game development.The experience gained from the development of "Doom Assassin" also allowed him to summarize the ideas of how to make independent games in the future - the development of independent games needs to be decided by strong decision makers after listening to opinions; and setting the "60% rule", that is, the function and art production should not exceed 60%, and then improving the completion level after determining the fun, can make game development more efficient.

DAY2: College Student Game Creation Competition - Stars, Glory Crown

The second day of the event was the final and award ceremony of the college student game creation competition.The 21 game creation teams conducted on-site defense. After previous online popularity voting and selection with the judges, the winners of the 8 awards were finally decided.Among them, "One Written Off" developed by the middleman team won the highest award in this competition - the Best Game Award, and the list of winners of the other awards can be seen at the end of the push.

(Photo: Best Game Award "A Written Off")

In addition, hundreds of trial tables were arranged at the event to exhibit the works of Kaituoxin partners and college students’ game creation competitions.Partners such as 3i Project, DENMU, Shueisha Games, NEOWIZ, Whisper Games, and TapTap provide games with different styles and creative styles, which are open to the audience to try.This also includes a number of new games that have not yet been officially released, attracting a large number of players to queue up to try it out.

(Photo: The audience is queuing up to try the game)

Kaituoxin is an investment brand under Yingjiao Network, committed to creating an environment for companionship, motivation and growth for young game developers, and continues to encourage and assist excellent teams in game creation through investment, incubation and other means.Since the official announcement in 2023, Kaituoxin has held several game creation support activities, and this year it has held the third offline event for Kaituoxin.Looking ahead, Kaituoxin will continue to be committed to providing support to game creators, and at the same time work together to promote the development of the game industry.

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