Apple gaming platform is unknown?Industry analysis of Microsoft XGP's popularity reasons

2025-08-21 22:26:55|Myriagame |source：minecraft skins

Speaking of Apple, in addition to noble digital devices such as mobile phones and laptops, how many other players know about the Apple Arcade service platform?It was still lukewarm since its launch in 2019. On the other hand, Microsoft's XGP platform is very popular and it can't even count the membership fees alone. Let's follow the foreign media perspective to learn about what the problem is.(The following views are all from foreign media)

·It looks very similar but different "games are free to play"

Apple Arcade only has one package, and it is not expensive. Even if you register for one person, the whole family of 6 people can benefit, but the problem can only be done by users with Apple device.

XGP provides a variety of packages that correspond to different players' needs, including the most discounted PC game packages, the most expensive cloud game bonuses, etc., which are more flexible.

·The content strategy direction is different.

The biggest temptation point of the game platform is "exclusiveness". The biggest problem with Apple platform is not exclusiveness, but the lack of influential IP games.

XGP is much more generous, and has a huge advantage of many long-awaited 3A masterpieces that can be played directly online as soon as they start.

·Finally, the audience.

As the world's largest smartphone manufacturer, Apple has a large number of loyal users, but in the gaming field, it is still far from comparable to the PC game player group. Moreover, Apple's devices have always been expensive, and the cost-effectiveness of only playing games is not as good as PCs.

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