your current location：首页 > news>Break the deadlock and establish new: How to use technology, gameplay and culture to open the door to the global market?

Break the deadlock and establish new: How to use technology, gameplay and culture to open the door to the global market?

2025-09-23 22:16:29|Myriagame |source：minecraft skins

In the grand chess game in the global game market, "Three Kingdoms" is a unique and complex symbol.It is not only an inexhaustible cultural treasure house, it is regarded as the "super IP" of the game industry, but also a "red ocean" with fierce competition.Countless products have failed here, and those who can stand out have found their own unique narrative and value expressions.

At the same time, live-action interactive film and game, a new form that integrates film and television narratives and game interactions, is becoming a new track that attracts attention from the industry.Its strong immersion and emotional impact provide possibilities for the renewal of traditional themes.Against this background, the emergence of "Code-name Three Kingdoms: Dragon Rise" is not another simple reproduction of history, but a carefully planned "breaking" action: it aims to achieve a value leap from "theme to sea" to "cultural to sea" through the trinity of cultural resonance, gameplay integration and technology-driven strategy, and open up a new channel in the wave of globalization.

1. From "Red Sea" to "Blue Sea": Finding the Next Sky of the Three Kingdoms Theme

The advantages and difficulties of the Three Kingdoms theme are also obvious. Their advantages lie in their unparalleled awareness. Especially in the East Asian cultural circle, characters, stories, and battles are almost well-known, which means a huge initial user base and a low market education cost.In the West, thanks to the long-term influence of works such as "True Three Kingdoms" and "Total War: Three Kingdoms", a large number of potential players who are interested in this topic have also accumulated.

However, its difficulties also stem from this.High homogeneous competition makes it difficult for products to form differentiated advantages.Players are already tired of the narrative framework of "supporting the Han Dynasty" and "unifying the world", and have also become aesthetically tired of traditional strategies or action gameplay.The market is eager for freshness, and players around the world are looking forward to a Three Kingdoms work that has both the Three Kingdoms world settings and can bring a new experience like a parallel universe.

The idea of ​​"breaking the deadlock" in "Code-named Three Kingdoms: Dragon Rise" is that it no longer regards "Three Kingdoms" as a background board or character library, but as a cultural parent and emotional container.It keenly captures the potential of interactive movie games - not only can show grand war scenes, but also deeply portray the individual's fate choices and emotional bonds.This makes it break out of the framework competition of the traditional Three Kingdoms game types, and through the integration and innovation of visual images and game categories, it has opened up a new "blue ocean" for itself.

2. Culture goes overseas: From "output" to "resonance", from "telling" to "feeling"

The overseas journey of Chinese games is gradually deepening from the early traffic and model to the overseas travel of culture and value.The practice of "Code-named Three Kingdoms: Dragon Rise" is a concentrated reflection of this trend.Its goal is not to output cultural symbols in a one-dimensional way, but to strive to arouse emotional resonance among global players and complete the transmission and recreation of culture in resonance.

1. Deep exploration of universal values: a grand epic of small people

The most significant cultural strategy of "Code-named Three Kingdoms: Dragon Rise" is to realize the transformation of a narrative perspective.It transcends the grand historical narrative of the struggle for hegemony in Wei, Shu and Wu, and points the camera at a modern man who has traveled through time in troubled times.What players experience is no longer just strategizing and winning thousands of miles, but also an individual's growth, confusion, choice of belief, protection of friendship and pursuit of love in the torrent of the times.

This story that focuses on individual destiny strips away the superficial differences in culture and points directly to the common emotional core of mankind.Whether it is the dilemma of "loyalty and righteousness" or the desire for peace and justice, these are propositions that players around the world can understand and empathize.When players use their own choices to influence the protagonist's fate and even the course of history, the immersion and substitution they gain are far beyond the reach of watching a period of history.The game has become a resonance box for cultural emotions, allowing Eastern values ​​to be understood and accepted by players around the world in a softer and more humane way.

2. Modern interpretation of oriental aesthetics: visual expression in international context

On the visual level, "Code Name Three Kingdoms: Dragon Rise" does not fall into a simple pile of traditional elements. The true cultural confidence lies in being able to tell local stories in a world-wide language.Therefore, the game adopts an oriental art style that conforms to the contemporary international perspective, cleverly integrating realistic and fantasy.

Oriental elements such as the artistic conception of ink and wash, the style of seal carving, and the patterns of clothing are not directly presented in the original form, but are deconstructed, refined and modernized into the overall visual design.This way of processing not only retains the charm and texture of Eastern culture, but also greatly reduces the cultural acceptance threshold for overseas players, making it a visual language that "no translation required".This aesthetic innovation makes "Code-name Three Kingdoms: Dragon Rise" not only a game, but also a fluid and interactive "oriental art collection".

3. Corporate Strategy and Brand Mission: The Cultural Ambition of Machia Duo Interactive Entertainment

Behind the cultural overseas practice of "Code-named Three Kingdoms: Dragon Rise" is the consistent strategic vision and cultural mission of the producer Maqi Aduo Interactive Entertainment Game and its founder Jiang Bing.Jiang Bing has said many times: "We must not only make good products, but also make good products with cultural souls. Games should not just be a carrier of entertainment, but also become a bridge for cultural dialogue, allowing the world to see the creativity of contemporary Chinese culture, and let the world see the new quality and productivity significance of content in the field of traditional culture."

Machi Aduo Interactive Entertainment Company has long been exploring the digital expression and global dissemination of Chinese cultural elements. "Code-name Three Kingdoms: Dragon Rise" is a product born under this concept.It is not only a product that pursues commercial success, but also a key step for the company to enhance its brand image and implement the "cultural overseas" strategy.Through this product, Machia Duo Interactive Entertainment aims to prove to the world that Chinese game developers have the ability to create global-level works that combine commercial value, artistic level and cultural depth.Codenamed Three Kingdoms: Longqi participates in cultural overseas exchange activities

3. Technology-driven: Next-generation engine empowers immersive narrative

Excellent cultural expression requires top technical strength as support.The investment in the technical level of "Code-name Three Kingdoms: Dragon Rise" has laid a solid foundation for its grand blueprint: the whole play uses Unreal 5 engine production scene + real-life interpretation virtual technology for filming, and hired a world-class visual effects team. The scenes such as Taoyuan Jewelry, Luoyang City, and Fengyi Pavilion in the Three Kingdoms story are all presented to us in a unique way.

More importantly, technology serves the experience.The core of interactive movie games is "immersion", and "Code-named Three Kingdoms: Dragon Rise" strives for perfection in audio-visual language.High-standard film and television shooting techniques, film-level soundtrack and sound effects design, and motion capture performances of professional actors have jointly created an audio-visual feast.Technology is no longer a show of skills, but an invisible hand that strengthens emotional infection and guides players to deeply empathize, making players feel as if they are in a grand historical drama and play a key role in person.

Codename Three Kingdoms: Dragon Race Stills

4. Summary and Outlook: China's New Business Card to the Global Market

Looking at the global game industry, there are only a handful of products that can carry a country's cultural image.The emergence of "Code-name Three Kingdoms: Dragon Rise" allows us to see such a possibility.It has successfully reshaped the face of the classic IP of the Three Kingdoms through in-depth exploration of universal values, modern transformation of oriental aesthetics, and technological empowerment of interactive film and game categories.

Its ambitions are far more than commercial success.It shoulders a cultural mission - telling the world a Chinese story that has both historical and human warmth; allowing players around the world to feel the unique charm and contemporary vitality of Chinese civilization in entertainment.

In the future, with the in-depth expansion of "Code-name Three Kingdoms: Dragon Rise" in the global market, it is expected to become a brand new "Chinese cultural digital business card".It not only represents the increasingly mature technology and R&D strength of China's interactive imaging industry, but also demonstrates the confidence and determination of China's cultural and creative industry to move from "follow" to "leading" in the global pattern.Its journey has just begun.

more news

MORE +
Hot news MORE +
Minecraft Skins MORE +