More than half of Japanese gaming companies use AI, including Capcom, SE, and Sega

2025-09-29 23:21:16|Myriagame |source：minecraft skins

According to foreign media Automaton, a survey conducted by the Tokyo Game Show organizer of the Japan Computer Entertainment Suppliers Association (CESA) in June and July found that 51% of Japanese game companies are using AI to develop games, with surveys including Capcom, Level-5, Square Enix, Sega and many other large developers and independent game developers.

The companies said they use AI to generate visual game assets, stories, text generation, and assisted programming.In addition, 32% of CESA member companies also said they are using AI to assist in the development of in-house game engines.

There have been many executives of large companies' executives on the application potential of generative AI in games, but surprisingly, it has quietly occupied a place in Japan.Some CESA members have publicly acknowledged using AI, including Level-5 and Capcom.For example, Level-5 has widely used AI in multiple links, including screen scaling, character creation, and code generation.

However, the potential uses of generative AI in games vary widely, just like people think of it.Using AI to speed up repetitive coding or animation tasks seems acceptable, but using it to "replace" human artists has caused great controversy.

This kind of controversy may be the reason why some gaming companies have not accepted AI yet.For example, Nintendo made it clear that it would temporarily avoid generative AI, on the grounds that it was worried about copyright issues - this was also a self-consistent move by this company that has always been tough in rights protection.Some other major industry manufacturers have stated that they will adopt AI "responsibly" while protecting the "human" elements in game development, such as Swen Vincke, CEO of Larion Studios.

Vincke elaborated on his position in an interview with IGN last year: "My attitude towards AI is very simple. It is a tool to help us get work done faster. We have too much work to do, and it is welcome to get any form of assistance. But I don't think it can replace the creative process." He added that his team recently hired 15 new concept arts to solve the bottleneck, rather than relying on AI.

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