As Call of Duty returns to Xbox, Sony begins spending heavily to promote Battlefield 6

2025-10-09 20:53:01|Myriagame |source：minecraft skins

Historically, the exclusive rights of the "Call of Duty" series have favored Xbox. Starting in 2015, Sony and Activision signed a new exclusivity agreement. The exclusive rights of the "Call of Duty" series have favored PlayStation, which includes early participation in multiplayer beta testing, exclusive DLC and content, and marketing and promotion support.But with Xbox acquiring Activision Blizzard, "Call of Duty" has returned to the Xbox camp.

With Sony losing "Call of Duty", PlayStation has begun to reach out to "Call of Duty" competitor - the "Battlefield" series.

Recently, foreign players discovered a huge promotional advertisement for "Battlefield 6" in Hollywood. In the upper left corner is the Sony PS5 logo, suggesting that Sony has invested heavily in promoting EA's upcoming first-person shooter game.

In addition to the United States, players have also seen the promotion of "Battlefield 6" in Montreal, Canada, and London buses, which also feature PlayStation's logo and slogan.

Montreal, Canada

London, UK

Shibuya, Japan

Manhattan, USA

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