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Nintendo takes action: Lobbying the Japanese government to restrict the use of generative AI

2025-10-09 20:56:36|Myriagame |source:minecraft skins

Nintendo is actively involved in the Japanese government’s AI policy discussions.According to Japanese media reports, Satoshi Asano, a member of the Japanese Congress and a member of the National Democratic Party, recently revealed on social media that Nintendo has begun lobbying the government to resist the growing use of generative AI.

任天堂出手:游说日本政府限制生成式AI使用

Asano pointed out in his speech that although generative AI brings convenience, the threat to the rights of creators is gradually expanding.He cited a number of high-profile domestic lawsuits in Japan, such as the Yomiuri Shimbun suing Perplexity AI in 2025, demanding compensation of 2.17 billion yen on the grounds that Perplexity AI used articles without authorization.Other Japanese newspapers, including the Nikkei Shimbun and the Asahi Shimbun, have also launched legal proceedings over similar issues.Overseas, the New York Times has sued OpenAI, while Getty Images is involved in a legal dispute with Stability AI, showing that this contradiction is fermenting on a global scale.

任天堂出手:游说日本政府限制生成式AI使用

The Japanese government has begun to consider measures to address these problems.The Ministry of Economy, Trade and Industry (METI) recently issued the "Guidelines for the Application of Generative Artificial Intelligence in Content Creation," which advises companies to verify whether AI-generated works are highly similar to copyrighted works.Some large companies have begun to adopt a more conservative strategy. For example, DeNA has chosen to train AI systems only with its own data.

Asano said Nintendo is one of many companies that has chosen to avoid using generative AI to protect its intellectual property.Nintendo, known as the "most powerful legal department" has long been known for its strict approach to intellectual property protection, and is said to be lobbying directly with the government on this issue.While the details of these lobbying efforts are unclear, they appear to reflect Nintendo's broader strategy of ensuring strong legal protection for its creative assets.

任天堂出手:游说日本政府限制生成式AI使用

Asano emphasized that the National Democratic Party will continue to promote the "ethical use of generative AI" and does not rule out promoting stricter supervision.He also said that future policy discussions will incorporate more opinions from the creator community.

Nintendo's move continues its usual style - from fan-made games to the MOD community, the company has been actively safeguarding rights.Whether the policy can be pushed forward this time still depends on how the Japanese government strikes a balance between AI innovation and the protection of rights holders and creators.

任天堂出手:游说日本政府限制生成式AI使用