Former Nintendo of America Sales Vice President: Switching to Sega was the biggest mistake of his career

2025-10-20 21:53:07|Myriagame |source：minecraft skins

Bruce Lowry, former vice president of sales for Nintendo of America, said that leaving Nintendo in the mid-1980s to help found Sega of America was probably the "biggest mistake" of his career.

"To this day, I still think it was probably the biggest mistake I've ever made in my life," the former executive who helped launch FC said in an interview. "It was a difficult decision. Hayao Nakayama, the president of Sega Japan at the time, had been fighting for me because they wanted to enter the U.S. market."

Sega had apparently been contacting Lowry for more than a year, but the executive initially showed little interest in leaving the "mustachioed plumber" for a blue competitor.But then, a thought came to him: "'Do you think you can succeed again, or is it just good luck?'" This question has been "puzzling" him, so Laurie decided to take another gamble.

"It was really not an easy decision," he continued. "Like I just said, to this day, I wish I had never made that decision. I still feel haunted by the decision I made. But I moved to San Francisco anyway, and I was basically the only one at Sega of America at the time.Personally.Sega already had an arcade division in San Jose, but I became the founder and president of Sega of America.I hired all the employees, set up the entire system, and the goal was to fight Nintendo, and I used almost the same marketing strategy as I did at Nintendo."

From there, work began almost immediately to bring the Sega Master System to U.S. retailers.Since Lowry already knew all the buyers—he was the one who convinced them to buy the FC in the first place, after all—he had no trouble getting the hot new console on store shelves.

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