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Blizzard Battle Network is about to be renamed: The original attribute retaining pays more attention to brand value

2025-01-27 08:00:54|Myriagame |source:minecraft skins

Recently, Blizzard officially announced in a announcement on the official website of the World of Warcraft that the "Battle.net" that was originally used as the company's online game base will be renamed "Blizzard Tech".

The "Battle.net", which has been accompanied by Blizzard for 20 years, is about to be renamed.According to the announcement announced on the official website of World of Warcraft recently, we learned that the "Battle Network", which was originally used as a "client" of Blizzard's online game "Client", will be renamed "Blizzard Tech".

But the renamed players do not need to be too nervous, because Blizzard said in the statement that the behavior was only to change the name of the website, and its specific system mechanism will be retained."(Battle Network) will continue to be the core system of Blizzard Games" officially said in the relevant announcement.

Blizzard Announcement

The battle network that players are familiar with now were founded on November 30, 1996. It has been gone for nearly 20 years.Blizzard said that during the 20 years, the name has caused "confusion and inEfficiencies" because it can no longer simply convey Blizzard's online services.

Blizzard said that the rename will not happen immediately and will be realized in the next few months.During this period, the official will provide related upgrades to this.