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Cook: AR is more commercial than VR, which is more commercially valuable. Apple actively enters virtual reality

2025-01-27 08:03:19|Myriagame |source：minecraft skins

CEO Tim Cook likes to talk about VR and AR technology.The use of these two emerging computer platforms requires users to wear a type of headset equipment.Such equipment is composed of a set of special lenses.

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Cook said that both areas are very attractive.But as far as he is concerned, he is more interested in AR technology.This is like putting Google Glass and Facebook 'S Oculus together, and he is more inclined to choose Google Glass.

Cook said in an interview published by ABC News on Wednesday: "There is no doubt that both VR technology and AR technology are very interesting. But I think AR technology now seems more important."

AR technology can present virtual patterns in the real world through mobile phone screens or specific headset devices.

Cook said: "AR allows both of us to sit down and talk happily, and at the same time let us see some pictures together. What we may see may be what we callAnd AR technology can present him in front of us. "

In Cook's view, compared with VR technology, the advantage of AR technology is that it does not need to be too high.

Cook said: "Although VR technology can make users more input in the process of experience, it has low business value over time. At that time, people will no longer have interest in it."

This is not the first time Cook has talked about AR and VR technology.According to reports, the company has a 100 -person team to produce such head -displayed equipment models.

Cook told the Washington Post in August: "I think AR technology is a very interesting and important technology. Of course, we are also trying to study this technology."

In Apple's recent conference call, he said that AR technology will become larger, and praise Pokémon Go (a few AR -based APPs).

"I know many people want to call AR technology a new computer platform. I think there will be a trend in this industry, that is, people will call any new platform" the next computer"Platform". Anyway, AR technology will indeed be very huge. "

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