Sony finally said that "Unmanned Deep Space" was actually defeated in the public relations strategy

2025-01-27 08:12:48|Myriagame |source：minecraft skins

"Unmanned Deep Space" is a good game, but because it immediately aroused too high expectations after its appearance, which caused it to be destined to be criticized.No one can decide whether the HELLO Studio Director Sean Murray should take the fault, but there is no doubt that the public relations strategy they adopts did not establish the correct impression of this work.

Yoshida Shirako, president of Sony Global Studio, believes that the public relations strategy of "Unmanned Deep Space" is a defeat. He believes that the mistakes of the public relations strategy have caused some players to disappoint.

Yoshida Shirai told the media at the Tokyo Game Show: "I can understand that someone complains to Sean Murray because he once expressed his meaning and made him think that he began to make a promise that he could not reach from the first day of the game.The public relations strategy is not wise, because he does not have a spokesman responsible for the public relations business, and he is an independent studio in the final analysis.Play. "

Yoshida Xiuping said that he had tried "Unmanned Deep Space" before the game was released. After the installation of the first day of the patch, he played this game very much.He said that the reason why he attached great importance to this game was to understand the hard work of independent developers, and to understand the efforts they wanted to realize their design vision.He also added that this game is very good for the PS brand, although it has caused some controversy."I'm very happy to play this game, and I am also surprised to the sales it get."

After the release of "No Men", there are many performance problems, especially the PC version.However, the restoration of Hello Studios has not been smooth. A large number of players have submitted a refund application. There are many players who have returned a refund success in STEAM, but Sony does not accept the refund requirements, because Hello Studio will also launch many patch repairquestion.

Although Yoshida Shirako is strongly protecting, it is still undeniable that the players of "Unmanned Deep Space" have been seriously lost, and 89%of players have been lost since their release.

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