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Sony company attaches importance to the marketing expenses of new consoles in the port area of the port area innovatio

2025-01-27 08:24:19|Myriagame |source：minecraft skins

At the recent Sony Interactive Entertainment Asian conference, Tetsuro Tkoro, the director of Hong Kong, introduced their local market strategies in the second half of the year.

First of all, he introduced that the Hong Kong market has a very important position in PlayStation's entire Asian region, and the latest PS4 new hardware is also the most powerful in the history of the PS brand.

In the Hong Kong market in the future, the PS4 platform will face more and more extensive audiences, such as family, leisure players and young students.They believe that the new SLIM model has a higher price and will allow them to occupy more advantages.

Tokoro said that PS4 SLIM's first departure landing in Asia's specific countries is enough to explain their attention to PS Asia, and the PS department in Hong Kong will increase marketing expenses. Compared with the same period last year, it increases by 50%. This is also Sony's history in history.The most expensive marketing costs are spent.In addition, the service points in Hong Kong will also increase by 30%, all of which are opened in large shopping malls or public places, and even a large event will even be held in December.In addition, three new platinum luxury stores will be added in September.

Beginning yesterday, Hong Kong has launched promotional activities. First of all, brothers set meals. If you buy PS4 with relatives and friends, the second one can enjoy a discount of 200 Hong Kong dollars.In addition, 5 "high -quality masterpieces" were also available, priced at HK $ 198.

PS VR is also a major milestone in Sony Hong Kong. The first batch of scheduled inventory was sold out in 30 minutes. After that, many customers were asking to release more reservations.Kill.

Tokoro said that PS VR is a very important business of Sony. The core player group is the most important audience, but Sony also hopes to face other user groups that have never experienced PS4. He believes that PS VR will be a good way to attract new users.Opportunity.

In order to achieve the scheduled goal, Sony is working with the local LOG-ON department store to find different young user groups.Sony will also provide an exclusive PS VR package in Hong Kong, including PSVR head wearing, PS Camera camera and two PS MOVE handles, priced at 3980 Hong Kong dollars.

Sony will hold the PS VR launch party at midnight on October 13th. The top 100 customers who purchase PS VR will be given a handmade wooden PSVR stand.Each stand has the only number.

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