Blizzard NetEase sued "World of Warcraft" to infringement and win a compensation of 6 million

2025-01-27 08:28:32|Myriagame |source：minecraft skins

Blizzard Entertainment and Netease jointly issued a statement that the case of "World of Warcraft" infringement "World of Warcraft" was finally sentenced to fair punishment.A total of 6 million yuan.

The details are as follows:

Dear media friends:

Blizzard Entertainment and NetEase hope to share with you the following litigation judgments. We believe it will have far -reaching significance in the field of intellectual property protection in China.The final fair and penalty of the case confirms our beliefs: when we develop creative content in love and gain the support of enthusiastic fans, we should do our best to avoid being stolen and abused.Because both of our business is based on creative content, we are honored to have the obligation to protect the integrity and authenticity of these contents for our players and employees.In the future, we will continue to protect our intellectual property rights in order to fight for any company's conspiracy to make profits by relying on our content.

In August 2016, the Guangzhou Intellectual Property Court on Blizzard Entertainment Co., Ltd. (hereinafter referred to as "Blizzard Entertainment") and Shanghai Nets, the following referred to as "NetEase", which is collectively referred to as "plaintiff") to Chengdu SeventhYou Technology Co., Ltd. (hereinafter referred to as "Seven You"), Beijing Broadcasting Times Network Technology Co., Ltd. (hereinafter referred to as the "Broadcasting Times"), and Guangzhou Movement Computer Technology Co., Ltd. (hereinafter referred to as "Dynamic Scenery") infringementUnrequited competition cases made a judgment.Blizzard Entertainment and NetEase victory.

After the application for the prohibition of Blizzard Entertainment and NetEase in March 2015, the Guangzhou Intellectual Property Court conducted further trials on the case, and the order was as follows:

1. The behavior of the seven tour and broadcasting era stopped to infringe the copyright of the two plaintiffs and in unfair competition;

2. During the seven tour, the period of the broadcast stop operation, provide the public to provide the public tort game, and stop spreading the explanation of the indigenous infringing game;

3. Broadcasting the era of public official website and another designated game website, apologize to Blizzard Entertainment and NetEase and eliminate adverse effects;

4. During the Seven Tour, Broadcasting Age, Dynamic Scenery to Blizzard Entertainment, NetEase compensation for economic losses for a total of 6 million yuan.

The Guangzhou Intellectual Property Court determined in the judgment:

1. The "World of Warcraft" series of games produced by Blizzard Entertainment is a well -known online game. Among them, the characters, monster images, equipment patterns, and copy maps constitute copyright works, and Blizzard Entertainment has relevant copyrights.During the Seven Tour and Broadcasting era, without Blizzard Entertainment's permission, developing, operating, and providing the public with the fact that the works that are similar to Blizzard Entertainment "National Warcraft: Decisive Draenor"Constracts copyright.

2. The "World of Warcraft" series of games is a well -known service. In the Seven Tour and Broadcasting era, the unique name of "World of Warcraft Draenor" and the game title interface, login, login, log inThe interface, character creation interface and other unique decorations constitute unfair competition.

3. In the World of Warcraft series games, Sal, Garrush Hell Roar, Tyram's Wind Wind, Mafirio Nu Wind, Gaoma Prove Moore, Elidan Nu Wind and other game charactersIt has a high reputation. Combining with games and surrounding products can stimulate consumer demand and bring commercial return and competitive advantages to Blizzard Entertainment.In the Seven Tour and Broadcasting era, the names similar to the above -mentioned well -known characters were used in the infringing game, in an attempt to connect the game with the well -known original games of Blizzard, which led to the confusion of confusion of players and constituted improper competition.

4. Broadcasting era uses the official website, official WeChat, official Weibo, and third -party websites.Propaganda terms constitute false propaganda.

5. The dissection of the landscape for the dissemination of the infringing game on the nine tour platform where its operation has not fulfilled the reasonable obligation to help infringement.

Blizzard Entertainment and NetEase thanked the Guangzhou Intellectual Property Court for trial of this case according to law. It is believed that the successful case of success in this case will effectively protect the domestic innovation environment and encourage and promote the further development of cultural and creative undertakings including the game industry.At the same time, Blizzard Entertainment and NetEase also thanked everyone for their attention and support, and will continue to give back to Chinese players with high -quality and excellent games.

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