360 Game August Report: Boutique IP Bull RPG game beyond monotonous card

2025-01-27 08:31:20|Myriagame |source：minecraft skins

On September 7, 360 Games released the August 2016 mobile game index report.The report shows that the boutique IP mobile game dominant list represented by "Fantasy City" and "Xianxian" in August and new tour lists.

Among them, MMORPG Xianxia mobile game "Xianxian", relying on Xianxia novels to open the mountain, "Xianxian", the super strong IP, successfully ranked first in the new tour list and the best -selling list in August; ARPG mobile game "Fantasy City", Guo JingmingIP of the novel of the same name is endorsement. With the blessing of the linkage mode of the movie game, it ranks second.

In addition, excellent leisure products such as "Happy Disaptment" and "Bin Guo Lifting", "Minecraft" and "Plants Victory Zombies 2" are enthusiastically sought after by players.

Excellent IP value highlights the linked activation of the fan economy

In the 360 ​​game August mobile game report, literary IP, anime IP and homemade IP occupy half of the rivers.The two major literary IP products "Xianxian" and "Fantasy City" stood out among many powerful products, becoming the most popular "black horse" in August, ranking first and second in the August online game list; the third and fifth best -selling lists;Bit.

As a major direction of IP operations, the Lienity of the Film Game has attracted much attention since last year. This year's model operation has gradually matured, and "Fantasy City" is a representative product in this model.

Since the public beta on August 3, the comprehensive use of various marketing methods such as "Fantasy City" and official mobile games, Ma Tianyu fans and H5 and TVC have made "eyeballs" for the launch of "Fantasy City".Become another case product of super IP linkage such as TV series, novels, and games.

Judging from the current situation, the two major western travel products of "Fantasy Westward Journey" and "Journey to the West" are difficult to shake the golden domineering status, ranking first and second in the best -selling list of mobile games.

The two anime IP mobile games, "Evangelion OL" and "Sacred Fighter: Rebirth", have been favored by many anime fans with their accumulated quality and high -reduction anime image with its accumulated decades.In addition, the three Supercell products of "Tribal Conflict", "Royal War" and "Island Strange Soldiers" have remained high, but the gold -sucking energy has declined, and the life cycle of the three products has entered the middle and late stages.

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