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Korean game giant was defeated by Chinese and Western companies to lose on the mobile platform

2025-01-27 08:51:45|Myriagame |source：minecraft skins

The British "Financial Times" reported that a few years ago that Korean online games were popular all over the world and ruled the Chinese market. However, after entering the era of mobile games, South Korean companies were defeated by Chinese and Western companies.South Korean developers have invested too many resources to mobile games, resulting in insufficient investment in popular online games.

The full text is as follows:

The Korean computer game industry is facing a huge crisis, because the entire industry is transferring to mobile games, and Korean online software developers cannot compete with rapidly rising Chinese companies.Over the years, Korean online game developers have ruled MMORPG (large multiplayer online role -playing games) market, but now Korean companies have lost their advantages because more and more users have begun to play games on smartphones.

Lost in the mobile game market

So far, Korean game developers have not developed heavy products on mobile platforms, which is a big problem for the Korean game industry.For a long time, the game is a proud industry in South Korea, and many Koreans have used it as entertainment and pastime.

Looking at the world, South Korea is the second largest online game market after China.According to data from the Creative Content Agender, according to the scale of the Global market in the 2012 Korean PC online game market, it has dropped to about one -fifth.Last year, the overseas sales of Korean games are expected to increase by 7%to $ 3.2 billion. From 2007 to 2012, the growth rate of Korean overseas game sales was still above 10%.Game market.

The reason why Korean game companies have achieved great success before are mainly because they have created a new "free value -added" business model. Players can play games for free and buy virtual props to get advantages. Now the "free value -added" model has been applied to mobile gamesmiddle.During the rapid transfer of mobile games throughout the industry, Korean local game companies were defeated by Western and Chinese companies. The development cost of mobile games was lower and the development speed was faster.

Insufficient online game investment

In order to adapt to the changes in the market, South Korean developers have reduced online game investment and focused on the development of mobile games. As a result, Korean companies' dominance in the online game market has declined. Foreign games have taken the market, such as the League of Legends developed by Riot Games"Overwatch" developed by Blizzard.

Chenyu Cui, an analyst of IHS Markit game analyst, said: "Korean developers have invested too much resources in mobile games, resulting in insufficient investment in Korean online games." Analysts believe that Korean companies pay too much attention to graphic qualityIt is required to play online combat games, and the attractiveness of these games is declining. What is shining is simpler, faster and faster, such as the shooting game "Overwatch" and the strategy game "League of Legends".

NCSOFT is the largest online game developer in South Korea. Since the launch of Blade & Soul in June 2012, the company has no longer developed new works.Although South Korea ’s largest game company NEXON launched the new game," Maplestory 2 "and" Sudden Attack 2 "(Sudden Attack 2", it is not very popular.

Piers Harding-Rolls, director of the IHS Markit game research, said: "The reason why Korean game exports entered the heyday of the year was mainly because of the development and monetization professional technology.It has a very popular free value -added PC game.

China Mobile Games surpassed South Korea

At the same time as South Korea's mobile game developers actively entered the Chinese market, many Chinese competitors have succeeded in South Korea."Mi Origin" is the top 5 mobile games in South Korea. It was originally a Korean online game and was later transformed into mobile games by Chinese companies.

"Eric CHA) said:" Just 5 years ago, such things were still unimaginable. In the past, the Chinese market was controlled by Korean online games. Today, many mobile games in China have surpassed beyond the surpassing ChinaKorean games to create a popular mobile game are very important.

Due to the continuous decline of the Korean game industry, South Korean companies have been forced to reduce their employees.According to statistics from the Korea Economic Research Institute, from 2009 to 2014, the number of Korean game developers has decreased by 30%to 14,000, because medium -sized loss companies have been forced to reduce employees.

The profits of large Korean game companies are also declining, and some companies have even suffered losses, such as Nhn Entertainment and Neowiz Games last year.In the first half of this year, NEXON's net profit fell by 37.5%year -on -year.Diversified development is the way out

The stock price of the game company is also falling, and some companies that were originally prepared to be listed were frightened.Netmarble Games is South Korea's largest mobile game company, which originally plans to go public in Nasdaq.Late this year or early next year, Netmarble Games will be listed in South Korea, and the financing scale may reach 2 trillion won ($ 1.7 billion).

Kakao Games director Namgoong Hoon believes that Korean game developers must follow the road of diversified development if they want to expand their customer base overseas.Namgoong Hoon said: "If Korean companies really intend to expand overseas, they should develop games that can run on any platform and allow anyone to play."

Eric Cha believes that differentiation is quite critical. "Pokemon GO" has become popular all over the world. So far, Korean companies have not launched heavyweight AR and VR games.Eric Cha also said: "Technology is not difficult, combining technology with well -known world -renowned content is the key. Korean companies need to develop new and unique games to distinguish themselves from competitors. Only in this way can itConquer the global market ".

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