CEDEC2016: Analysis of "Pokémon GO" from Wanshi Study

2025-01-27 08:53:53|Myriagame |source：minecraft skins

"CEDEC 2016", Japan's largest game developer, opened on August 24, 2016 in Yokohama. At the meeting, experts used action economics demonstrations to explain the popularity of "Pokémon GO".

——The speech entitled "People are addicted to the psychology of the game ~ mobile economics and social games ~"

——Persplasm, Mr. Kike, one of the top ten advertising companies in the world, the planning director of Japan's ADK (Kato Advertising Company).

——The so -called action economics is the science that integrates psychology in the field of economics. In the past, economics is usually used to adopt the premise of conventional old -fashioned "economic people", while mobile economics pays more attention to the psychological state.Actions of actual persons that affect unreasonable economic behaviors.

—— As for the reasons for people to be obsessed with social games, Hashimoto proposed three, "precious props, capsules", "continuing" and "plural games".

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